Scripting Vs. Not Scripting - What Really Works

Script or no script – which side are you on when creating videos? It’s one of the top debates in the video creation world, and there’s no clear-cut answer. After some recent experiments where we tossed out the script, we weigh up the pros and cons of scripting your videos in this episode. Joining the debate are TechSmith’s Ryan Knott, Marketing Content Strategist, and Andy Owen, Video Producer, to share their thoughts on whether scripts are necessary and the best times to use one. As a video producer, Andy shares his experience of editing videos without a script, and Ryan explains why sitting in on recordings as a writer can help you reshape your scripts to sound more natural. While Andy and Ryan are firmly team script, they explain that it depends on the type of video you want to make, how much time you want to spend on it, and why you should always consider your viewer when deciding.  Key Moments: 00:00 – 02:18 Introduction 02:18 – 03:41 Ryan and Andy describe their roles in making videos for TechSmith 03:41 – 05:10 Why Ryan and Andy started experimenting with the no-script approach 05:10 – 06:55 The benefits of having a writer in the recording studio  06:55 – 09:30 Andy describes the transition from working with scripts to working without 09:30 – 10:25 How scripting helps to keep you on track  10:25 – 14:35 Striking a balance between having a script vs. no script  14:35 – 18:56 Why saving time by not writing a script could take longer overall 18:56 – 20:40 The challenges of editing unscripted videos 20:40 – 28:30 Scripted videos vs. unscripted – Andy and Ryan share their votes and advice 28:30 – 29:19 Outro Key Links:  YouTube Reaction Videos Made Easy with Camtasia Rev Learn more about Camtasia