SE01E24 Building the First National Premium Men’s Grooming Brand With Jeff Helfgott episode artwork

EPISODE · Jan 21, 2026 · 40 MIN

SE01E24 Building the First National Premium Men’s Grooming Brand With Jeff Helfgott

from On The Entrepreneur's Journey · host Peter Santry

In this conversation, Jeff Helfgott, CEO of Boardroom Salon for Men, shares insights into his entrepreneurial journey, emphasizing the importance of values-driven leadership, navigating challenges post-COVID, and the success of a membership model in the upscale men's grooming industry. He discusses the strategic shift towards franchising as a growth strategy and outlines his vision for the next three years, focusing on building relationships and investing in franchise partners.What listeners will learn:How to turn stated values into visible leadership behaviors that teams actually experience.Why a win-as-one team mindset is essential for sustainable growth and culture.Key lessons from the salon industry’s post-COVID challenges and how to reduce churn.How membership models can dramatically improve retention and stability.Why strong relationships with your team are the foundation for lowering turnover.How franchising can unlock entrepreneurial energy while strengthening community impact.The power of listening to both clients and team members to continuously improve services.Connect with Jeff via https://www.linkedin.com/in/jeffhelfgott/

In this conversation, Jeff Helfgott, CEO of Boardroom Salon for Men, shares insights into his entrepreneurial journey, emphasizing the importance of values-driven leadership, navigating challenges post-COVID, and the success of a membership model in the upscale men's grooming industry. He discusses the strategic shift towards franchising as a growth strategy and outlines his vision for the next three years, focusing on building relationships and investing in franchise partners.What listeners will learn:How to turn stated values into visible leadership behaviors that teams actually experience.Why a win-as-one team mindset is essential for sustainable growth and culture.Key lessons from the salon industry’s post-COVID challenges and how to reduce churn.How membership models can dramatically improve retention and stability.Why strong relationships with your team are the foundation for lowering turnover.How franchising can unlock entrepreneurial energy while strengthening community impact.The power of listening to both clients and team members to continuously improve services.Connect with Jeff via https://www.linkedin.com/in/jeffhelfgott/

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SE01E24 Building the First National Premium Men’s Grooming Brand With Jeff Helfgott

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This episode was published on January 21, 2026.

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In this conversation, Jeff Helfgott, CEO of Boardroom Salon for Men, shares insights into his entrepreneurial journey, emphasizing the importance of values-driven leadership, navigating challenges post-COVID, and the success of a membership model in...

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