Season 2, Episode 2: From Awesome to Elite | Outworkem Podcast

Send us Fan MailJana and Ryan Kearney kick off Season 2 with a behind-the-scenes look at what's been happening with Outworkem Digital over the past year. From business partnership transitions to hiring lessons learned, they get real about the growth, the challenges, and the wins that have shaped their agency.Ryan shares how a simple 6:30am car wash encounter turned into a podcast guest, which then turned into an actual customer for that guest. Jana opens up about the "flop" of her social media education program and what she learned about self-motivation and skin in the game. They also dive into the changing digital landscape, including how AI and short-form video are reshaping how people find service providers. Ryan even shares the story of getting their first lead through ChatGPT for one of their HVAC clients in Phoenix.Key Topics CoveredThe story behind how the podcast has generated real business for guestsBusiness partnership transitions and what they learned from itHiring and firing lessons from the past yearWhat Outworkem Digital actually does: web design, Google Business Profile management, text and email marketing, paid ads, SEO, lead generation, and conversion optimizationThe "Freedom Within Framework" approach to marketingWhy the done-with-you social media program didn't scale as expectedThe power of video content for local service businessesHow AI is changing search: ChatGPT leads and Google's AI ModeSEO as "Search Everywhere Optimization"Why video content is no longer optionalNotable QuotesOn working with great people: "We want to provide a livelihood for people who want to do more good in the world, who want to be an example of living a good life, good family values, taking care of their loved ones and taking care of the community."On hiring standards: "If I identify someone as a liability, it's an immediate no for me. And I wish them the best. Learn how to not be such a liability. Maybe come back later."On client wins: "I get more of a rush from achieving those results for our clients than I do for even us."On video content: "If you're not creating video content, you are significantly missing out on opportunity. Putting out video content is the price of admission to even getting into the game in this day and age."ConnectOutworkem DigitalMarketing services for home service businesses and contractors. Ryan and Jana specialize in lead generation and conversion optimization for blue-collar professionals who want to be the best known in their service area.🔗 outworkemdigital.comGet in TouchText (833) 695-1214 to connect, ask about working together, or if you'd like to be a guest on the podcast.Subscribe to the Outworkem Podcast for real conversations about business, marketing, and doing meaningful work.Know someone who should be on the show? Text us their info at (833) 695-1214.