Season 2 - Episode 7 : Jessica Schwartz - David's Protein Bars

What does it mean for a brand when hundreds of protein bar boxes are sitting open on a Target shelf? In this episode, Jessica breaks down what may have caused the packaging failure, why testing matters before products reach major retailers, and how something as simple as glue can have a major impact on shopper trust, brand perception, and purchase decisions. For companies looking to get packaging and customer experience right, The Insight Shop and Strategic Packaging Partners offer a powerful combination of consumer research and packaging expertise to help brands create solutions that perform where it matters most: in the real world.