Season 3 Sumaira Isaac: Conscious Leadership

Conscious leadership is critical when navigating tough times and challenges in the leadership journey. A high level of self-awareness, level headedness, being intentional and compassionate are important traits to transform organisations and communities. In today’s episode, I will speaking with one of the "TOP 50 Global Inspirational Woman to look out for 2022", one who wins the hearts of many through her conscious leadership. 

 Sumaira Isaacs: CEO of World Tourism Forum Institute
Contact: https://www.linkedin.com/in/sumaira-isaacs 

As a destination expert and influencer, with over 25 years’ experience, Sumaira brings immense international knowledge and ‘art of international insights and best practices’ on how to establish and grow a destination, within the tourism industry. She has been fortunate to have worked along with several Tourist Boards, Associations and Local Governments in Africa, Middle East, India and north America.  

Her expertise and body of work over the years, comprises of tourism and destination strategy development and action planning - supporting some of the most prolific “winning tourism destinations” such as Dubai, Abu Dhabi, Saudi Arabia, Qatar, India, Malaysia, Singapore, Turkey, Canada, USA and most recently South Africa and Pakistan, to name just a few. 

Currently, Sumaira serves as CEO of World Tourism Forum Institute is the international institute, based in London, UK. As a tourism Think Tank, the orgnisation’s focus is on ‘Reshaping Economies Through Tourism’. Sumaira was recently recognised as "TOP 50 Global Inspirational Woman to look out for 2022" by the Titanium magazine.  

 Key points covered in the episode: 

1.     The business model of WTFI, the transformation and the challenges faced by the leaders of the organisation during the pandemic 

2.     Harnessing block chain technology, crypto currency and digital transformation in travel and tourism. Is the industry lagging behind and what needs to be done? 

3.     The most important takeaways from her interviews with futurists on the #RecoveryisSoon Townhall series 

4.     Advice to women aspiring to break barriers and boundaries to become more visible in certain countries where the culture does not support strong traits in women. 

5.     Challenges & discriminations faced by a female leader of South Asian origin. 

6.     Perspectives and attitude that Sumaira carries with her as a women changemaker.



This podcast is jointly presented by:
Dr. Nisha https://www.linkedin.com/in/nishatourismexpert , Co-founder of World Women Tourism https://www.worldwomentourism.com/
Zinal Doshi, https://www.linkedin.com/in/zinal-doshi   Founder of The Flapper Life : http://theflapperlife.com   

Special thanks to KR Jeevan, https://www.jiiivan.sg/   for editing the podcast episodes.