Sebastian Margaglio - Senior Manager of Brand & Marketing - Long Weekend episode artwork

EPISODE · Mar 27, 2026 · 11 MIN

Sebastian Margaglio - Senior Manager of Brand & Marketing - Long Weekend

from The Ad Podcast · host Dylan Conroy

Sebastian Margaglio is the Senior Manager of Brand & Marketing for Long Weekend, a sustainable food and lifestyle brand operating under the Sumitomo Corporation of Americas (SCOA).Margaglio is a central figure in the launch and scaling of Long Weekend, which focuses on high-quality, plant-based products designed for modern, busy lifestyles. He is specifically noted for:Market Launch: Transitioning the brand from a concept to a scalable business in the U.S. market.Product Strategy: Leading the marketing for their flagship product—freeze-dried soups. These are positioned as a healthy, "one-step" meal option for health-conscious consumers.Philosophy: He has described the brand's goal as providing an "emotional reset" for customers, emphasizing convenience without sacrificing nutritional value or sustainability.CPG Expertise: He has a deep background in Consumer Packaged Goods (CPG), specializing in brand storytelling and e-commerce growth.Team Leadership: He works alongside a specialized team within SCOA's Food & Lifestyle Group to bridge the gap between traditional corporate structures and the agility of a startup brand.

Sebastian Margaglio is the Senior Manager of Brand & Marketing for Long Weekend, a sustainable food and lifestyle brand operating under the Sumitomo Corporation of Americas (SCOA).Margaglio is a central figure in the launch and scaling of Long Weekend, which focuses on high-quality, plant-based products designed for modern, busy lifestyles. He is specifically noted for:Market Launch: Transitioning the brand from a concept to a scalable business in the U.S. market.Product Strategy: Leading the marketing for their flagship product—freeze-dried soups. These are positioned as a healthy, "one-step" meal option for health-conscious consumers.Philosophy: He has described the brand's goal as providing an "emotional reset" for customers, emphasizing convenience without sacrificing nutritional value or sustainability.CPG Expertise: He has a deep background in Consumer Packaged Goods (CPG), specializing in brand storytelling and e-commerce growth.Team Leadership: He works alongside a specialized team within SCOA's Food & Lifestyle Group to bridge the gap between traditional corporate structures and the agility of a startup brand.

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Sebastian Margaglio - Senior Manager of Brand & Marketing - Long Weekend

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Sebastian Margaglio is the Senior Manager of Brand & Marketing for Long Weekend, a sustainable food and lifestyle brand operating under the Sumitomo Corporation of Americas (SCOA).Margaglio is a central figure in the launch and scaling of Long...

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