Secrets to Success from Leadfeeder's Growth Model | Pekka Koskinen

from Growth Machines: Combining Product-Led Growth and Sales · host Vincent Jong

In the third episode of the Growth Machines podcast, I talk with Pekka Koskinen, Co-Founder of Leadfeeder (nowadays part of Dealfront). He explains how they developed a successful Product-Led Sales model long before PLG became a buzzword.Leadfeeder was founded in 2012 when Pekka and his co-founders hit a wall with traditional sales methods in their previous company. Right out of the gate, they embraced a Product-Led Growth model for Leadfeeder, drawing inspiration from successful American com...

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This episode is 18 minutes long.

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This episode was published on February 29, 2024.

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