Seeing Pop Culture Through a PR Lens What Everyone Misses

from Pitch & Tell · host Robyn Patterson

In this episode of Pitch and Tell, Robyn Patterson sits down with Mack Media Relations Account Manager Tori Karlic to break down how PR professionals actually view what’s happening in the news, on social media, and across pop culture.From reality TV drama to celebrity controversies, they talk through how these situations are handled behind the scenes and what brands and public figures get right and wrong when responding.This episode dives into:How PR changes the way you see news, social media, and pop cultureThe Bachelorette controversy and what went wrong from a PR standpointWhy timing and messaging matter when videos resurfaceThe impact of poorly written statements and influencer-driven PR decisionsJustin Timberlake’s DUI footage and missed opportunities in responseHow brands and celebrities can better handle public backlashFollow Mack Media Relations @mackmediarelationsFollow Robyn Patterson @robynmpatFollow Tori Karlic @torikarlic

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This episode is 28 minutes long.

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This episode was published on April 27, 2026.

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