Seeing the Forest through the Trees: NBC Universal’s Ellen Stone

Ellen Stone, EVP of Consumer Engagement & Brand for Bravo, Oxygen, USA, SYFY, E!, and Universal Kids, joins the guys to talk about marketing programming across today’s fractured TV viewing experiences. Ellen talks about the collective effort at NBCU to build quality content and connect it to audiences where and how they engage. Hear about Bravocon, Andy Cohen, Peacock and so much more. Also, don’t miss John jumping out of the suite shirtless with his Hopelessly Unattainable plea. Key topics & chapter markers (00:32) Lightening Round(03:42) TV spend behaviors(06:59) The TV eco-system is really complicated(09:17) Welcome Ellen Stone!(10:46) Understanding your audience(15:37) Leveraging social conversation and engagement(23:58) Building and structuring a team (26:10) Expanding the brand in real life: BravoCon(28:13) An advocate in Andy Cohen(31:21) Secret sauce: Getting awareness across NBCU channels(34:47) Buying awareness outside NBCU channels(37:45) Reinvigorating older shows on new platforms(43:53) A bold, smart decision: Rebranding Oxygen Network to True Crime(49:00) Dear Hopelessly Unattainable GuestBackground contentTiVo Video Trends Report - TiVo.com40% of consumers confused about where to find content they want to watch - StreamTVInsider.comLee Hunt’s CMO IntelligenceBravocon - Bravotv.comThe Most Shocking Revelations About ‘Scandoval’ From the Vanderpump Rules Season 10 Finale - TimeNBCUniversal’s ‘secret sauce:’ How its Symphony campaigns boost ‘This Is Us’ and other projects - The Los Angeles TimesOxygen Officially Rebranding as Crime-Focused Network - Hollywood ReporterConnect with Brian and John on LinkedIn:https://www.linkedin.com/in/brianmarks13/https://www.linkedin.com/in/john-l-young/