Sell Less, Earn More: A Counterintuitive Annuity Sales Strategy

Tracy Lownsberry is a top 1% producer and the founder of "Annuity Giants"—the largest Facebook group for licensed professionals who sell annuities. Join us to discover his highly effective lead-gen strategy that flies in the face of what most annuity sales professionals are doing, the one thing every Facebook ad campaign must have to avoid losing precious leads, and a superior sales strategy that deliberately downplays attempts to sell. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazine. Connect | Resources ·      Mindset: The New Psychology of Success by Carol S. Dweck ·      FREE lead magnet: Protect Your Family with the Right Life Insurance Death Benefits You can get more free resources, including e-books, printables, and additional lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 1:02    Tracy's business bio 1:53    Approach to Facebook ads 4:23    What's working in ad content 5:59    Directing leads through your funnel 8:00     Average ad cost 9:21     Don't sell. Educate. 13:55   Competence breeds confidence 15:13   Dialing advice 21:09   Foundational principles 24:00   About Annuity Giants 28:00   Take action 30:26   Action Item