EPISODE · May 13, 2026 · 5 MIN

Sell the WHAT - But close on the WHY…

from Your Five Minute Fix: Small Episodes. Stronger Skills. Bigger Sales. · host Gene Hoffman

Customers walk into a showroom trying to solve something, when you ask, “What brought you in today?” They almost always answer with the WHAT — the product.But the WHY is where they’ll find the value in the product

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This episode was published on May 13, 2026.

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