EPISODE · Nov 30, 2021 · 50 MIN
Selling a SaaS Business: Buy at $500K, Sell 3x
from The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders · host Omer Khan
Raj Sheth bootstrapped RecruiterBox to $4M ARR, sold to private equity, and then built a SaaS factory focused on buying and selling SaaS businesses. His first SaaS acquisition returned 3x in 13 months. Learn how Raj evaluates SaaS companies at $1-3M ARR, turns them around with a SaaS turnaround playbook, and positions each one for selling a SaaS business at a premium. His system targets 50% EBITDA before reinvesting. Raj is the founder of Decalab, which specializes in buying SaaS companies and selling a SaaS business after optimizing operations. Before selling a SaaS business became his focus, he grew RecruiterBox using SEO, content marketing, and paid acquisition. 🔑 Key Lessons 🎯 Selling a SaaS business starts with buying right: Raj targets companies at $1-3M ARR with low churn but stalled growth, paying sub-3x multiples on net profit. 📉 Cut costs to 50% EBITDA before selling a SaaS business: After his first SaaS acquisition of FlyData, Raj removed the founder's salary and reinvested profits into growth. 🔄 Use Crunchbase to find SaaS businesses to buy: Raj searched for companies that raised money 4+ years ago with fewer than 10 employees, booking 22 Zoom calls in 3 days. 💰 Low churn makes buying SaaS companies safer: Resilient recurring revenue gave Raj time to learn the space before turning FlyData around and selling. 🛠️ Selling a SaaS business you've improved compounds returns: Decalab aggregates 5-10 companies, moving profits between them and sharing playbooks across the portfolio. Chapters Introduction What is Decalab and the SaaS factory model Two failed B2C startups before SaaS Co-founding RecruiterBox Growing RecruiterBox to $4M+ ARR Early growth channels: Google Apps, HARO SEO as the primary growth channel Paid acquisition economics Attempting the move upmarket Buying SaaS companies through Decalab Finding targets on Crunchbase SaaS turnaround: FlyData sold for 3x Building the selling a SaaS business thesis Why acquiring beats building Lightning round Resources Full show notes: https://saasclub.io/301 Join 5,000+ SaaS founders: https://saasclub.io/email
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Selling a SaaS Business: Buy at $500K, Sell 3x
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