Selling Books by Getting Media Attention

In this episode of Becoming Bestsellers, Paul Reddick and bestselling author Barry Spilchuk break down one of the most overlooked ways to sell books: earning attention instead of buying it.Rather than relying on ads, algorithms, or social media luck, this conversation focuses on how authors can position themselves for interviews, features, podcasts, speaking opportunities, and press coverage that naturally drive book sales.Barry shares behind-the-scenes stories from Chicken Soup for the Soul and how media visibility multiplied book sales without traditional marketing. Paul explains how authors can frame their books so media outlets actually want to talk about them, and why most authors never get invited in the first place.If you want your book to sell because people are talking about it, not because you’re chasing clicks, this episode shows you how to make that happen.