Selling With Noble Purpose: Drive Revenue for Your Practice Without Feeling Salesy | Lisa Earle McLeod

Many medical practitioners enter their fields to make a difference in people's lives, not because they have a knack for sales. However, once they start their private practices, they often begin to prioritize financial metrics, losing sight of their original purpose. Strategy consultant and executive coach, Lisa Earle McLeod, proposes a transformative approach for practice owners. Drawing from her research, she suggests that focusing on purpose rather than money leads to higher success. In this episode, Lisa will delve into the importance of noble purpose in building a successful urology practice that outperforms the competition.Lisa Earle McLeod is a strategy consultant, executive coach, and keynote speaker known for her Noble Purpose philosophy. Ranked #3 Sales Expert globally by Global Gurus and listed among Marshall Goldsmith's 100 Coaches, she has worked with clients like Salesforce, Google, LinkedIn, Hootsuite, and Volvo. She is an accomplished author of five books, including the bestseller, Selling with Noble Purpose. In this episode, Kevin and Lisa will discuss:- Why you need a noble purpose mindset- How to define your practice’s noble purpose- How to harness the power of storytelling to grow your practice- Storytelling techniques to fearlessly offer patients life-changing solutions- The mindset of top-performing practitioners- The power of creating an engaging experience for patients- The differences between transactional practices and noble purpose practices- Scaling through tough times with patient impact stories- Strategies for improving employee engagement- Interview questions for hiring employees who will carry your purpose- Lisa’s technique for realigning with your true north- And other topics…Lisa Earle McLeod is a strategy consultant, executive coach, and keynote speaker who has worked with notable clients like Salesforce, Google, and Volvo. With experience in sales leadership at Procter & Gamble and Vital Learning, she's recognized globally as a top thought leader and coach, named to Marshall Goldsmith's 100 Coaches, and ranked #3 Sales Expert by Global Gurus. She is an accomplished author of five books, including the bestseller, Selling with Noble Purpose, and contributes regularly to publications such as The Harvard Business Review, Forbes, and LinkedIn Learning. Resources Mentioned:Lisa’s Website: https://www.mcleodandmore.com/ Lisa’s LinkedIn: https://www.linkedin.com/in/lisaearlemcleod Lisa’s Book, Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud: https://www.amazon.com/Selling-Noble-Purpose-Drive-Revenue/dp/1118408098