SELLING WITH PURPOSE: WAYS TO BUILD A BETTER BRAND ON AMZ

Get a stronger sense of ecommerce branding and marketing strategies with Shannon Curley, the Director of Marketing at Carbon6. Shannon brings a wealth of experience across diverse industries, including toys, tech, and gaming. Listen to her full conversation with host Jonathan D'Ambrosio, as they discuss understanding customers, crafting a message, and how to stand out from the crowd. Episode 12 of The Seller's Edge, Shannon and Jonathan talk about: 01:26 - The Impact of Branding 02:20 - Educating Consumers about FBA Sellers 04:25 - The Foundation of a Brand 05:27 - Ideal Ways of Knowing Your Customers 06:43 - Balancing Aesthetics with Information 07:36 - Why Having an 'About Us' Page is so Important 08:28 - The Risks of Exclusion 09:07 - How Companies Endanger Profits 11:36 - Always Be Authentic 13:06 - Copy vs. Visual Design 15:33 - The Power of Before/After Images 17:03 - How to Use Colors in Branding & Logos 20:17 - Why Brands Fail to Compete 22:13 - The Potential for Growth in E-Commerce Key Takeaways: Know Your Customer And What They Want Establish A Dtc Brand And Sell On Amz Concentrate On Providing Information & Value Be Inclusive Don't Underestimate Images Be Original To Stand Out. Learn How To Drive Change