Selling without Selling Your Soul | Susan McVea | 305

Susan McVea is an award-winning business sales strategist and consultant who specializes in helping ambitious entrepreneurs grow their businesses and boost their income. Throughout her 20 years of corporate sales experience, Susan has built a company from zero to $15 million in just 18 months, and has led high-performance sales teams to over $600 million in revenue.  Susan is also an international speaker and has been featured in renowned media publications, including Forbes, Entrepreneur, and Apartment Therapy. She is currently on a mission to help entrepreneurs find a unique selling style that feels easy, not sleazy.  In this episode… If you're an entrepreneur or business owner, you know that sales are an essential part of running a profitable company. But, has the act of selling—especially during the global pandemic—caused you to feel uncomfortable, awkward, or even sleazy? If so, you may be going into a sale with the wrong mindset.  According to successful sales strategist Susan McVea, sales shouldn't actually be about selling—instead, it should be about serving and connecting with your customers. As Susan says, every sale starts with one conversation and one authentic relationship. So, how can you start better serving your customers and, in turn, dramatically boost your sales today?  In this episode of Growth to Freedom, Dan Kuschell chats with Susan McVea, business sales strategist and consultant, about how to boost your sales without being sleazy or ingenuine. Susan shares the importance of serving your customers instead of selling to them, the three biggest mistakes salespeople make, and the steps you can take to create a more authentic sales experience today. Stay tuned and start making a greater impact with your sales—right now!