Selling Your Company: The Biggest Pre-Exit Mistakes and How to Avoid Them

If you’ve ever thought, “One day I’ll sell this business,” this episode is a must-listen. We walk through the ten biggest mistakes owners make before a sale—real case studies showing how waiting, messy financials, customer concentration, founder-dependency, weak teams, a weak buyer story, poor deal structure, legal surprises, and treating the sale like an event all destroy value. More importantly, we give practical fixes: start exit prep 2–3 years out, clean your books, reduce key‑person and customer risk, build a defendable buyer narrative, tighten contracts and compliance, and negotiate structure, not just headline price. Treat exit readiness as a competitive advantage and you’ll sell on your terms, not under pressure.