Sensei Labs Co-Founder & CEO Jay Goldman: How to Keep Iterating in a State of Product-Market-Fit

There are many challenges startups face when they try to spin out of another company, especially when they have a product that wasn’t initially built for commercial use. However, it’s possible to find success in these kinds of situations. Toronto-based startup Sensei Labs is a living example of that. They offer an enterprise orchestration platform that spun out of a parent organization called Klick Health and are finding success all on their own. Sensei Labs co-founder and CEO Jay Goldman joined the Midstage Startup Momentum Podcast with Roland Siebelink this week to talk about the challenges and triumphs his company has experienced in this situation. Jay offered many key learnings that can be applied to startups in all industries and all situations. How Sensei Labs was born out of a book. The challenges that await when turning a proprietary software into a commercial product. The headwinds and tailwinds that become possible in a spin-out startup. Why Sensei Labs started its go-to-market with a partner channel. What startups should keep in mind when customers ask for exclusivity. What a carve-out startup should focus on during its first year after spinning out from its parent organization.