SEO Strategies for Small Businesses

from Small Business Big World · host Paper Trails

Unlock the secrets to online success with our latest episode of Small Business Big World, where we break down the essentials of search engine optimization (SEO) with our very own marketing director, Jon Portanova. Ever wondered how small tweaks can boost your website’s visibility on Google? Jon takes us through the must-know basics of on-page, off-page, and technical SEO. From the importance behind keywords and meta descriptions to the power of internal linking, learn how the latest changes in Google’s algorithm can either help or hinder your web presence.This episode offers tips on optimizing your Google My Business profile and leveraging the full potential of social media platforms like Instagram and Facebook. Jon also shares the often-overlooked technical aspects of SEO that can make a huge difference, including site structure and optimized image formats to enhance page speed and user experience. Whether you’re new to SEO or a seasoned pro, this episode is packed with insights that could propel your small business to online prominence. Don’t miss out!

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This episode is 28 minutes long.

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This episode was published on August 20, 2024.

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