September 2025 Party in the Back Podcast

Don Costante has spent more than 30 years shaping the way fans experience live sports, and in this episode he shares insights from his groundbreaking book, Beyond the Scoreboard: The Ultimate Guide to Sports Event Presentation. From NBA Finals to World Series moments, Don’s career has been about more than games—it’s been about creating unforgettable memories for fans, teams, and sponsors. We dig into why game presentation matters far beyond the scoreboard. Don explains how smart event planning can transform casual attendees and first-time visitors into lifelong fans, and how a strong presentation elevates the value of a team’s brand and partnerships. He breaks down the strategies and tactics that go into crafting the entire fan journey, making sure the moments in the stands match the energy on the field or court. Listeners will hear about Don’s practical tools, including his 14-point checklist for promotions and contests, where timing, communication, and contestant experience all play vital roles. He stresses the importance of rehearsals, attention to detail, and the little things, like making sure even the “losers” in a contest leave feeling like winners. We also talk about building great event teams, from empowering ushers to energizing executives, and how service rallies and simple appreciation can change the culture of a venue. And for those interested in mascots, Don offers his perspective on the top five skills every performer should master, and how directors can develop a mascot program that thrives. Whether you’re a sports executive, a student of sports management, or just a fan curious about what makes game day magic happen, this conversation offers a behind-the-scenes look at the art and science of sports entertainment. Join hosts Jon Cudo and Rob Wicall for a powerful hour with author Don Costante.