Series 3 - Episode 6 - Issy Howell

The conversation covers Izzy Howell's journey from her early years to her career in the film industry and the impact of short form video content on marketing. It also delves into the changing landscape of content creation and the importance of authenticity and value in marketing. The conversation concludes with the impact of the COVID-19 pandemic on Howell Media. The conversation covers the impact of the pandemic on business, the pivot to virtual events, the development of Howell Studios, and the importance of having fun in life and business.TakeawaysShort form video content has revolutionized the marketing landscape.Authenticity and value are essential in content creation and marketing.The COVID-19 pandemic had a significant impact on live events and the business landscape. Pandemic impact on businessPivot to virtual eventsDevelopment of Howell StudiosImportance of having fun in life and businessChapters00:00 Introduction and Inspiration06:07 Interest in Film and Storytelling13:19 Evolution of Content Creation and Marketing19:04 The Marketing Mix and Frequency of Advertising24:18 Transition to Howell Media and Impact of COVID-1945:42 Importance of Having Fun