Series Preview: Meet the Entrepreneurs and Innovators Reshaping Europe's Tourism Future

In the opening episode of Tour Tech: Your Five Weekly Takeaways to Tourism Success, you'll learn about the Tourbit project and how it has equipped tourism SMEs through a three-step approach, involving learning, building and testing. You'll also be introduced to your host Marie Texier from Paris & Co and hear a preview of some of the digital transformation journeys that will be explored during the series. The podcast series is part of the Tourbit project, co-funded by the EU's COSME programme, with the support of the Catalan Tourist Board, Barcelona Chamber of Commerce, Paris & Co, Arctur Doo, Hub Brussels, Iceland Tourism Cluster, Lapland University of Applied Sciences and NEST - Tourism Innovation Center.