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Serions-nous désormais réduits à parler à des machines ?

EPISODE · Mar 7, 2023 · 4 MIN

Serions-nous désormais réduits à parler à des machines ?

from Transformation Digitale · host FNEGE MEDIAS

Cet article vise à apporter des éclairages à une problématique encore peu investiguée dans la littérature : la post-adoption des outils numériques interactifs basés sur la voix et l’effet générationnel. Sur la base de la théorie des usages et des gratifications et la littérature sur les normes sociales et la vie privée, nos résultats montrent le pouvoir déterminant positif des usages utilitaires et hédoniques, des normes subjectives et de la masse critique. Comme attendu, la variable ‘craintes en matière de vie privée’ est négativement corrélée à l’intention de continuité des. Ces résultats sont ensuite affinés pour chaque génération et leurs implications théoriques et managériales discutées.

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Serions-nous désormais réduits à parler à des machines ?

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