Shane H Tepper: Generative Engine Optimization

from Build & Break Through · host R. Hunter Harris

Host R. Hunter Harris interviews Shane H Tepper of Resonate Labs & Retina Media.In this episode, Shane and Hunter dig into GEO (Generative Engine Optimization), covering what it is, how it differs from SEO, and how founders can go about making sure their products show up in LLM queries. With the rise of LLMs and their increasing use for queries, especially in the B2B space, founders won't want to miss out on this foundational knowledge.Host: R. Hunter Harrishttps://www.linkedin.com/in/rhunterharris/Guest: Shane H Tepperhttps://www.linkedin.com/in/shanehtepper/https://resonatelabs.co/https://a.co/d/07odYWq9 (Cited: How B2B Brands Win in the Age of AI-Generated Answers)By Hunter Software Consultinghttps://huntersoftwareconsulting.com/Created with Riverside: https://riverside.sjv.io/vDz6nv

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This episode was published on April 13, 2026.

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