EPISODE · Mar 12, 2026 · 17 MIN
【商业就这样】蜜雪冰城要造雪王乐园啦？
from 早点生活
【商业就这样】蜜雪冰城要造雪王乐园啦？奶茶跨界造乐园，蜜雪冰城想当中国版迪士尼？国民IP雪王出圈，凭什么成为第二增长曲线？平价快乐与河南文旅双向奔赴，新逻辑是什么？从茶饮到文旅，新消费品牌如何破局重资产？ 欢迎收听本期播客，聊聊“蜜雪冰城雪王乐园背后的IP变现与新茶饮变局” 本音频来自虎嗅音频直播栏目《早点生活》，每个工作日7:30~9:00，预约和锁定【虎嗅APP】的视频号、抖音，保持与时代同频。主播：粥粥运营：康康
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【商业就这样】蜜雪冰城要造雪王乐园啦？
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This episode is 17 minutes long.
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This episode was published on March 12, 2026.
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【商业就这样】蜜雪冰城要造雪王乐园啦？奶茶跨界造乐园，蜜雪冰城想当中国版迪士尼？国民IP雪王出圈，凭什么成为第二增长曲线？平价快乐与河南文旅双向奔赴，新逻辑是什么？从茶饮到文旅，新消费品牌如何破局重资产？ 欢迎收听本期播客，聊聊“蜜雪冰城雪王乐园背后的IP变现与新茶饮变局” 本音频来自虎嗅音频直播栏目《早点生活》，每个工作日7:30~9:00，预约和锁定【虎嗅APP】的视频号、抖音，保持与时代同频。主播：粥粥运营：康康
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