She Didn't Plan to Be a Founder. Now She Runs One of the Most Innovative Clinics in the Country.

What does it actually look like to build a healthcare business you never planned to start…while managing a chronic illness, raising kids, and figuring out that most of the "entrepreneurship rules" don't apply to your brain?In this episode, Brittany sits down with Julie Hershberg, PT, DPT, NCS founder of re+active Physical Therapy & Wellness.Julie didn't come from a family of entrepreneurs. She wasn't chasing a business dream. She was a clinician doing work she loved, serving the people she cared about, all while being pregnant, pumping in the car, two kids under two at the time.Then… she got laid off because "neurologic physical therapy wasn’t profitable enough", and that finally forced her hand & lit a fire in her to do her own thing.What she built from being just 1 clinician, seeing just 1-2 patients a week has flourished into a 34-person integrated care practice, a thriving online membership community of 200+ patients, and a clinician education platform changing the way providers treat complex neurological conditions.In this open & honest conversation, you'll hear about:How Julie became a founder by necessity, not by design, and why she thinks that actually helped herWhat it's really like to run a business with rheumatoid arthritis, and the non-negotiables (sleep, movement, structure) that keep her in remissionThe myth of the "4-hour work week" and what 14 years of entrepreneurship actually taught her about neurodivergent brains and businessWhy going to therapy has been more valuable than any business course she's ever takenWhat the future of integrated, innovative healthcare could look like, and how re+active is already living itWhether you're a clinician thinking about starting a practice, a founder figuring out how to build sustainably around a chronic condition, or someone who just needs to hear that you can build something meaningful without having it all figured out from the start — this one's for you.Connect with Julie & re+active:Follow on Instagram: @reactiveptFor Clinicians:Brain Bytes Community for Clinician Education: reactiveeducation.com/brainbytesDoors open for enrollment this year on April 23, 2026 and close April 30th!For People with Neurologic & Chronic Health Conditions:Condition-Specific Memberships: reactive.mykajabi.comFree Educational Workshops: reactivept.com/workshopsIntegrated Care Programs: reactivept.com/servicesApply for an Integrated Care Program: forms.gle/k8m46JoeYifwd6Hx9