She Has No Competition… But There’s A Catch (Aleksandra Ceho Interview)

Abi Asija interviews Aleksandra Ceho, founder of Astrologer Royale, about building a unique niche at the intersection of astrology and entrepreneurship. While most astrologers focus on personal readings, Aleksandra has carved out a category of one by helping business owners use astrological insights to guide strategy, timing, and decision-making.Key takeaway: Having no competition is powerful, but it can also create visibility problems that limit growth.Aleksandra explains how her business generates between 150 and 200 thousand dollars annually through one-on-one services, working primarily with entrepreneurs. Her process starts with a deep natal chart analysis to identify strengths, blind spots, and natural advantages, then transitions into astrological forecasting to help clients prioritize the right actions at the right time.They break down how astrology, when applied to business, becomes a framework for timing and focus rather than just belief. From marketing pushes during favorable cycles to backend optimization during slower periods, Aleksandra helps clients narrow down from hundreds of possible actions to the few that matter most.Abi highlights that while the model is strong, the real bottleneck is not product or service quality but reach. With zero direct competition in her niche, Aleksandra is sitting on a massive opportunity, yet most of her clients currently come from referrals and a single annual webinar.The conversation dives into practical growth strategies, including increasing webinar frequency, leveraging podcast guesting, and building authority through content. Abi emphasizes that instead of trying to convert skeptics, Aleksandra should focus on the large audience that already believes in astrology and simply needs to discover her.They also explore authority building as the key to scaling. Ideas include launching a podcast, writing a book designed for entrepreneurs, and positioning herself as the go-to expert in astrology for business. By associating with other thought leaders and consistently producing content, Aleksandra can dominate her niche before competitors emerge.Another major theme is leverage. As a solo operator, Aleksandra handles everything from client delivery to admin, which limits growth. The discussion covers hiring support for non-revenue tasks, freeing her time to focus on visibility, content creation, and high-value client work.They also touch on long-term expansion strategies, including hosting live events, building a waiting list through webinars, and eventually creating a scalable ecosystem of courses and trained practitioners who can extend her methodology beyond one-on-one services.The episode closes with Aleksandra sharing how viewers can connect with her through her website, where they can access her services and download a free resource on managing stress and performance using astrology-based insights.