Shhh...don’t call it selling

from Business Essentials · host SoundCartel

The term “selling” is off-putting to Bob Beaumont. It reeks of manipulation – it’s like you’re forcing someone to do something against their will. Instead, you want your customers to want to buy from you – and that’s what Bob’s done so well over many decades with his very successful Beaumont Tiles franchise. He shares his lifetime of sales tips, including his friendly, no-pressure approach on the shop floor. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

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This episode was published on September 12, 2021.

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