Shifman Mattresses

For this episode, Bill Hammer, president of Shifman Mattresses, joins us to talk about department stores, digital marketing and his brand’s ongoing commitment to craftsmanship. As a luxury mattress maker, he has a unique perspective on how the industry...

Episode 10 of the The Sleep Retailer Podcast podcast, hosted by Sleep Retailer, titled "Shifman Mattresses" was published on March 11, 2021 and runs 7 minutes.

March 11, 2021 ·7m · The Sleep Retailer Podcast

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Summary

For this episode, Bill Hammer, president of Shifman Mattresses, joins us to talk about department stores, digital marketing and his brand’s ongoing commitment to craftsmanship. As a luxury mattress maker, he has a unique perspective on how the industry has had to adjust due to the pandemic—and what kind of marketing support retailers need to connect with today's consumer.

Episode Description

For this episode, Bill Hammer, president of Shifman Mattresses, joins us to talk about department stores, digital marketing and his brand’s ongoing commitment to craftsmanship. As a luxury mattress maker, he has a unique perspective on how the industry has had to adjust due to the pandemic—and what kind of marketing support retailers need to connect with today's consumer.

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