SHOCKWAVE: PAC 12 DESPERATE For Big 12 Merger As Memphis Rumors SURGE, Bold Move for Brett Yormark?

Big 12 faces a crossroads as the Pac-12 eyes expansion and a possible league merger. Could a Big 12–Pac-12 alliance reshape college football’s power balance and revive the Conference of Champions’ iconic legacy? Drake Toll and Cam Stuart break down realignment rumors, debate the branding impact of a merger, and challenge the value of adding programs like Oregon State, Washington State, and Boise State versus basketball-centric schools such as UConn or Gonzaga. The discussion takes a sharp turn into finances, with private equity deals rejected by Baylor, BYU, and Cincinnati, exposing deep concerns about predatory interest rates and outside corporate control of athletic departments. Plus, Texas Tech’s dominance on the recruiting trail—landing five of Texas’s top 11 prospects—raises the stakes for rivals Baylor, TCU, and Texas A&M. Can Joey McGuire’s bold NIL strategy put Texas Tech at the forefront of the Big 12’s new era?  00:00 — Pac-12 & Big 12 Merger Discussion about Pac-12 expansion, potential Big 12 merger, and conference branding value. 08:55 — Private Equity Rejected Big 12 schools turn down private equity deal, analysis of financial risks and implications. 18:05 — Texas Tech Recruiting Surge Texas Tech dominates Texas recruiting, NIL strategies, and impact on state rivals. Follow & Subscribe on all Podcast platforms… 🎧 https://link.chtbl.com/LOBaylor?sid=YouTube Locked On College Conferences, HBCU, Basketball & More 🎧 https://linktr.ee/LockedOnCollege  Everydayer ClubIf you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub   Support Us By Supporting Our Sponsors! Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast Rocket MoneyLet Rocket Money help you reach your financial goals faster. Join athttps://RocketMoney.com/LOCKEDON.   WayfairHead to https://Wayfair.com right now to shop all things home. Wayfair. Every style. Every home.    FanDuel Today's episode is brought to you by FanDuel. Right now new customers can bet just five dollars and get one-hundred and fifty dollars in bonus bets if your first bet wins.Visit https://FANDUEL.COM to get started — Play Your Game.   FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.