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Should B2B companies be fully transparent with online pricing? episode artwork

EPISODE · Aug 9, 2024 · 21 MIN

Should B2B companies be fully transparent with online pricing?

from Master B2B Friday 15 · host Master B2B

Andy & Brian discuss the pros and cons of B2B companies making their pricing available in online channels.   They're mostly aligned with the common wisdom that pricing should be transparent, but they offer 4 reasons why it may make sense to hide some prices: 1) Withholding prices gives the seller pricing power. 2) Making the customer call for price raises their commitment to complete the buying journey. 3) The “price available upon request” notice carries an aura of exclusivity and status. 4) Withholding prices selectively pushed the customer to certain items and away from others.

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Should B2B companies be fully transparent with online pricing?

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How long is this episode of Master B2B Friday 15?

This episode is 21 minutes long.

When was this Master B2B Friday 15 episode published?

This episode was published on August 9, 2024.

What is this episode about?

Andy & Brian discuss the pros and cons of B2B companies making their pricing available in online channels.   They're mostly aligned with the common wisdom that pricing should be transparent, but they offer 4 reasons why it may make sense to hide...

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