Should B2B companies own their own marketplaces?

What this episode covers

Andy and Brian dig into a topic we haven't tackled in a while (and frankly, we haven't heard much about in a while): should companies own their own marketplaces? And for the first time in a while, the guys disagree. (Hint: don't ask Brian to fund your marketplace). Plus, what can we learn from Andy Jassy's shareholder letter?

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Frequently Asked Questions

How long is this episode of Master B2B Friday 15?

This episode is 23 minutes long.

When was this Master B2B Friday 15 episode published?

This episode was published on April 24, 2026.

What is this episode about?

Andy and Brian dig into a topic we haven't tackled in a while (and frankly, we haven't heard much about in a while): should companies own their own marketplaces? And for the first time in a while, the guys disagree. (Hint: don't ask Brian to fund...

Can I download this Master B2B Friday 15 episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.