Should Brand Designers Niche Down? | Sticky Notes EP01

What this episode covers

Welcome to the first-ever episode of Sticky Notes. The podcast for graphic designers, logo designers, and brand designers who are figuring out how to build a freelance design studio.In this episode, we’re tackling one of the biggest questions in the design industry: To niche or not to niche? Should you specialise in one style, one industry, one type of client? Or should you stay broad, flexible, and take on a bit of everything?This is something Jack has been wrestling with, so we break it down properly:– The pressure to niche as a designer– Whether niching actually helps you get clients– The risk of boxing yourself in– My experience niching (and not niching) as a brand designer– How to figure out what you actually want to be known for

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Frequently Asked Questions

How long is this episode of Creative Legends?

This episode is 1 hour and 4 minutes long.

When was this Creative Legends episode published?

This episode was published on March 25, 2026.

What is this episode about?

Welcome to the first-ever episode of Sticky Notes. The podcast for graphic designers, logo designers, and brand designers who are figuring out how to build a freelance design studio.In this episode, we’re tackling one of the biggest questions in the...

Can I download this Creative Legends episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.