Should brands sell on Amazon, even without access to cust...

What this episode covers

On this week's Friday 15 podcast, Andy & Brian talk about whether brands should sell on Amazon, even if they don't get access to customer data. The resounding answer is, "yes," but with some caveats: - Brian believes the Amazon 3P Seller Central approach makes more sense than the 1P approach...so why do brands still sell to Amazon directly? - Don't discount the value of Amazon as an awareness tool. - Brian shared a survey of companies that don't sell on Amazon and the number one reason why they don't is that they don't have the internal resources necessary to manage it -- it wasn't that they have an issue with Amazon in general.

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How long is this episode of Master B2B Friday 15?

This episode is 15 minutes long.

When was this Master B2B Friday 15 episode published?

This episode was published on May 17, 2024.

What is this episode about?

On this week's Friday 15 podcast, Andy & Brian talk about whether brands should sell on Amazon, even if they don't get access to customer data. The resounding answer is, "yes," but with some caveats: - Brian believes the Amazon 3P Seller Central...

Can I download this Master B2B Friday 15 episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.