Should every B2B business start a podcast?

In this episode, we interview Shiro Hatori, the Director of Demand Generation at Concept3D, a visionary in digital marketing with extensive experience in both e-commerce and B2B SaaS sectors.What you'll learn in this episode: Strategic Insights: Shiro discusses his transition from e-commerce to B2B SaaS and the unique marketing strategies employed in each field. Podcasting as a B2B Tool: The advantages of starting a podcast for B2B companies, including building community ties and enhancing brand reach. Practical Guidance: Tips on how to initiate and sustain a successful podcast, and how it can support account-based marketing efforts. Content Utilization: Effective ways to repurpose podcast content across various platforms to maximize visibility and engagement.Listen to the Higher Ed Demand Gen Podcast, hosted by Shiro.Text us what you think about this episode!