Should markers work with or against their Sales team?

Welcome back everyone, this week I would love to share an interview I was lucky enough to be able to host, with Lenny Wood. Lenny has been in marketing for 17 years and chose to work for himself during the pandemic! he works with everyone from solo business owners up to the likes of Sainsbury's. Something I and Lenny are HUGE Believer in is, "Marking pays for tomorrow, Sales pays for today", this idea is something I think so many people get wrong when they look to get their ROI ( return on investment ) from their marketing efforts! Myself and Lenny, explore we both personally feel it is the journey that your clients go on to then end up working with you that is more of a deciding factor! I also share my own two-triangle / two-funnel explanation for how marketing works with sales and feeds into each other! We of course also share our own trips and tricks when it comes to "how to" market your bussiness in 2024!