Should the eCommerce function for large global enterprises be centralized?

Episode 45 of the Master B2B Friday 15 podcast, hosted by Master B2B, titled "Should the eCommerce function for large global enterprises be centralized?" was published on August 16, 2024 and runs 24 minutes.

August 16, 2024 ·24m · Master B2B Friday 15

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Summary

This week, Andy & Brian talk about whether large, complex, global enterprises should centralize their digital operations, and how to think about that decision. They dig into 4 areas: 1) To what extent the market is dominated by local preferences and behaviors 2) What are the service components of the business? 3) What are the fulfillment requirements? 4) Where is talent located?

Episode Description

This week, Andy & Brian talk about whether large, complex, global enterprises should centralize their digital operations, and how to think about that decision.

They dig into 4 areas:

1) To what extent the market is dominated by local preferences and behaviors

2) What are the service components of the business?

3) What are the fulfillment requirements?

4) Where is talent located?

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