Should the eCommerce function for large global enterprise...

What this episode covers

This week, Andy & Brian talk about whether large, complex, global enterprises should centralize their digital operations, and how to think about that decision. They dig into 4 areas: 1) To what extent the market is dominated by local preferences and behaviors 2) What are the service components of the business? 3) What are the fulfillment requirements? 4) Where is talent located?

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Frequently Asked Questions

How long is this episode of Master B2B Friday 15?

This episode is 24 minutes long.

When was this Master B2B Friday 15 episode published?

This episode was published on August 16, 2024.

What is this episode about?

This week, Andy & Brian talk about whether large, complex, global enterprises should centralize their digital operations, and how to think about that decision. They dig into 4 areas: 1) To what extent the market is dominated by local preferences and...

Can I download this Master B2B Friday 15 episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.