Should your B2B business have a mascot?

In this episode we interview Jonathan Marciano, VP of Brand and Content at DataRails, a B2B SaaS platform for the CFO’s office.What you'll learn in this episode:Why DataRails built a mascot—and how it’s redefining B2B brand storytellingThe strategy behind launching Bob Sheetner, the FP&A PandaHow humor, character, and relatability build social media momentumTips for creating a mascot that lasts beyond a founder’s brandReal-world tactics for scaling content with 3D, AI, and in-house productionHow to use fluent brand devices to increase recall and buying preferenceWhat it takes to build internal buy-in and creative alignment across teamsHow a mascot can make niche SaaS content unforgettableText us what you think about this episode!