Sip Into The Future: Hemp Beverage Expo Recap

from U.S. of N/A: Non-Alcoholic and Mindful Drinking · host N/ATION Collaborative, LLC

As consumers turn toward functional beverages that don't involve alcohol, hemp-infused drinks seem poised to continue their rocket rise. But with growth comes challenges, not to mention regulatory headaches as legislators at the state and federal level grapple with this new industry. We attended the 2nd ever Hemp Beverage Expo in Atlanta to understand what's happening in the industry. Is the future of the category at the micro-dose level, or should brands scale up? What is the price tolerance for consumers? And how do you build a brand for the long-term?Interviewed for this episode:Angus Rittenburg, WYNKJared Emerling, Float HouseAlso mentioned/included:BDSA (analytics for the cannabis industry)PliftKick FizzGo Brewing (U.S. of N/A episode w/Joe Chura)Easy ManWe'd love your feedback!

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This episode was published on July 21, 2025.

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