SITB 257 - From Niche Idea to Nationwide Tour w/ Ryan Ste...

What this episode covers

What happens when you take a Luke Combs singalong, drop it into a Calvin Harris-style DJ set, and turn it into a national touring brand?Boots ’N Beats is one of the fastest-growing live event concepts in North America right now — and today I’m joined by co-founder Ryan Sterne to break down how they scaled the idea across 50+ cities, what’s actually working in live event marketing right now, and how ads, audience building, and artist development all play into the bigger strategy.This episode will give you everything you need to know about event and artist marketing. Enjoy!

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Frequently Asked Questions

How long is this episode of Sherm In The Booth?

This episode is 1 hour and 38 minutes long.

When was this Sherm In The Booth episode published?

This episode was published on April 8, 2026.

What is this episode about?

What happens when you take a Luke Combs singalong, drop it into a Calvin Harris-style DJ set, and turn it into a national touring brand?Boots ’N Beats is one of the fastest-growing live event concepts in North America right now — and today I’m...

Can I download this Sherm In The Booth episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.