SITB 258 - Being Yourself Is The Hardest Part w/ Claude VonStroke

Claude VonStroke built what many people consider the most influential house music label in American dance music history. Through Dirtybird, he didn't just release records—he built a movement, launched careers, and created a community that helped shape an entire generation of dance music culture.Then, after nearly two decades of growth and success, he made the difficult decision to step away from the company he created and begin a new chapter on his own terms.That chapter is Wrong Number—his most personal project to date. It's a reflection on reinvention, creativity, and having the courage to make decisions that don't always make sense on paper. In this conversation, we dive into the story behind leaving Dirtybird, the making of Wrong Number, what it means to stay authentic when everyone has an opinion, and the lessons he's learned from a career spent building one of dance music's most recognizable brands. This is an ICONIC episode.