Sitecore Connect for Salesforce Marketing Cloud

Organizations today are in the continuous pursuit of their ever elusive 360 degree view of their customers and prospects. The reason why organizations struggle with this is because they have numerous systems that hold different types of data, and it is always a challenge to marry these different data sources. However, once organizations can marry customer data from numerous data sources, new doors will open for things like explicit personalization and marketing automation. A good majority of Sitecore customers are also Salesforce CRM and Salesforce Marketing Cloud users. The opportunity to have these systems connected has never been more advantageous, and the way to marry Sitecore and Salesforce has never been more streamlined. Sitecore offers a Salesforce connector to accelerate these data connections. In this episode, we're going to dive into how a specific Sitecore customer, Renown Health, was able to utilize a Salesforce and Sitecore connector to better reach their constituents. To discuss the site, our host, Jon Price, spoke with Americaneagle.com's Senior Project Manager, Maggie Burke, and Sitecore Architect, Alex Lentz, both of whom worked on the project. For more information, check out: A Harmonious Communication: Using Sitecore Connect for Salesforce Marketing Cloud to Maximize Your Marketing Initiatives. This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen them!

Episode 14 of the The Sitecore Water Cooler podcast, hosted by Americaneagle.com Studios, titled "Sitecore Connect for Salesforce Marketing Cloud" was published on February 2, 2022 and runs 13 minutes.

February 2, 2022 ·13m · The Sitecore Water Cooler

Summary

Today, organizations are in the continuous pursuit of the ever-elusive 360-degree view of their customers and prospects. The reason why organizations struggle with this is because they have numerous systems that hold different types of data – and it is always a challenge to marry these different data sources. However, once organizations can marry customer data from numerous data sources, new doors will open for things like explicit personalization and marketing automation. A good majority of Sitecore customers are also Salesforce CRM and Salesforce Marketing Cloud users. The opportunity to have these systems connected has never been more advantageous, and the way to marry Sitecore and Salesforce has never been more streamlined. Sitecore offers a Salesforce connector to accelerate these data connections. In this episode, we're going to dive into how a specific Sitecore customer, Renown Health, was able to utilize a Salesforce and Sitecore connector to better reach their constituents. To discuss the site, our host, Jon Price, spoke with Americaneagle.com's Senior Project Manager Maggie Burke and Sitecore Architect Alex Lentz. Both Burke and Lentz worked on the project and share a great deal of knowledge and expertise on the topic. For more information, check out: A Harmonious Communication: Using Sitecore Connect for Salesforce Marketing Cloud to Maximize Your Marketing Initiatives. This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen them! Connect with: The Sitecore Water Cooler: Website // Twitter // Instagram // Facebook // Sitecore Development Services Jon Price: LinkedIn // Twitter Maggie Burke: LinkedIn Alex Lentz: LinkedIn

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