Skin in the Game: How Coffee Culture Built a Marketplace from Crisis (Teaser)

“There’s more to Thai coffee than we know… I thought, this is something we can actually do and help.” — Susan Borvornpotsakul Villota ☕️Turning crisis into opportunity, Susan launched Coffee Culture Thailand after losing 90% of her marketing clients during the pandemic. Starting with zero inventory, she raised 60,000 baht through a story-driven campaign—igniting a marketplace that now amplifies Thailand’s hidden coffee varieties to the world.Tune into #SkinInTheGamewithDebbieGo to learn:🔍 How she uncovered Thailand’s diverse, under-the-radar coffee profiles🚀 Why she started with no product—just belief and a powerful story🌱 How the “seed-to-cup” model connects farmers directly to global coffee lovers🤝 The meaningful impact created through small-scale roaster collaborations📈 A masterclass in agile, purpose-driven entrepreneurship.🔗 Links & Resources:• coffeeculture.asia • @coffeeculturethailand • facebook.com/coffeeculturethailand • youtube.com/@coffeeculturethailand • x.com/CoffeeCultureTh • linkedin.com/company/coffeeculturethailand • linkedin.com/in/susan-villota#ThaiCoffee #SpecialtyCoffee #SocialImpact #Pivot #FarmToCup #CoffeeCultureThailand #WomenInBusiness #CoffeeCulture #SustainableBusiness #EntrepreneurStory #SkinInTheGamewithDebbieGo #BusinessResilienceEnjoying the podcast? Leave us a quick review!Support the showFollow Us:🎧 Podcast website 💼 LinkedIn ▶️ YouTube