Skip Cleaning, Plant Trees: Hospitality's Win-Win

Skip a daily clean, plant a tree, and turn guest choice into measurable sustainability impact.Hear how one hotelier made this idea global and planted close to 700,000 trees.Guest: Floris Licht, hotelier, entrepreneur and founder of Company: Hotels for Trees, and General Manager at DoubleTree by Hilton Amsterdam Central Station. Host: Arjan Eikelenboom.- Save housekeeping costs while funding verified tree planting projects.- Boost staff recruitment and team engagement with hands-on planting days.- Offer guests an easy carbon-aware option that integrates with PMS and digital check-in.- Convert group and corporate bookings into tangible CSR outcomes and marketing stories.Practical tactics for quick implementation and measurable guest-facing impact.Follow The Future of Hospitality for weekly insights into hospitality, hotels, and guest experience.Disclaimer: This podcast shares stories, experiences, and opinions from hosts and guests. They are personal perspectives only and not statements of fact or official advice from The Future of Hospitality