EPISODE · Oct 22, 2025 · 34 MIN
Sleeping on success: How affiliate links built a business
from Side Hustle to Small Business · host Hiscox
Derek Hales was working in marketing and SEO when he and his wife set out to buy a new mattress. Frustrated by how hard it was to choose the right one, he launched a side project comparing mattresses. What began as a hobby quickly grew into NapLab, a mattress-review company that uses scientific data to break down mattress performance and help people make smarter buying decisions. Chapters 00:00 Introduction and background 6:43 Overcoming nerves 7:52 Revenue from review sites 13:11 Building the testing model 14:58 Hiring practices and scaling 19:26 Work-life balance 24:17 Helpful technology and apps 27:45 Reflecting on the business 31:58 Advice for other entrepreneurs 32:56 Closing and contact Learn more about Derek Hales and NapLab: https://naplab.com
What this episode covers
Derek Hales was working in marketing and SEO when he and his wife set out to buy a new mattress. Frustrated by how hard it was to choose the right one, he launched a side project comparing mattresses. What began as a hobby quickly grew into NapLab, a mattress-review company that uses scientific data to break down mattress performance and help people make smarter buying decisions. Chapters 00:00 Introduction and background 6:43 Overcoming nerves 7:52 Revenue from review sites 13:11 Building the testing model 14:58 Hiring practices and scaling 19:26 Work-life balance 24:17 Helpful technology and apps 27:45 Reflecting on the business 31:58 Advice for other entrepreneurs 32:56 Closing and contact Learn more about Derek Hales and NapLab: https://naplab.com
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Sleeping on success: How affiliate links built a business
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