Welcome to another episode of our serious S&G meetups by SuperLotryView, where we connect with some of the most interesting players in the luxury market. My name is Alvaro and today we'll be having with us a very special guest. His name is Jason Petler and he is a Luxury Real Estate agent at Rebel Real Estate in Los Angeles. In this conversation Jason will be talking about his transition from a successful marketing career all the way to becoming a superstar in real estate in LA.
We also will be discussing some of the current market trends in Los Angeles and recommendations for future buyers and sellers as well as the importance of marketing and technology. We have a great insight and a fun conversation. I hope you enjoy it. Jason what's happening?
Hey Alvaro good morning how are you my friend? I'm doing phenomenal what about you? I'm good man I'm good. How is it looking to you?
Oh it's good man it's good. We can't do much we got COVID but we make do. The market is doing really well. Everything is amazing you know I can't complain as you well said I mean we're going through a really unusual time but market is well for real estate and especially you down there in LA.
I mean you're making some moves you have some things going on that it will be great for you to be sharing but first of all you know I want to know how do you actually end up. Choosing real estate and making such a successful career out of it. Oh by accident it wasn't it wasn't on purpose. I was I was in Minneapolis I was working for marketing firm doing product launches for like Calvin Klein Ralph Lauren we were doing some really fun stuff and then what happened is I moved out to Los Angeles and I took a position at a actually a swimwear company to help them do private label and then I had an interview the same day for a company a broker out here called Rodeo Rodeo Rodeo and I didn't think it was something I'd be interested in but then I was coming from the Midwest so I didn't know that there was properties upwards of $10 $20 million so I just fell in love man I fell in love so I was a marketing director there for six years seven years and got to work with some really great agents they all told me I should get my license that marketing is a big part of this business which it is and then from there I teamed up with a guy named Ben McCall and that's currently who I work with his new brokerage rebel real estate is amazing and he just started it about eight months ago seven months ago and we already have a team of like 50 agents.
It's unbelievable what you guys are doing. It's very very cool a lot of fun. That's for sure and I love your background by the way because I come also from a marketing background and I think it's so important when he comes to real estate more than 90% of the people that jump into real estate they have no clue about marketing and this is like by research so those that actually have the knowledge in marketing especially you that you've been actually working for a company for so long in marketing it brings a game changer that's what you're doing so well. Oh it definitely helps marketing is a big key in this business I think it's a big key in a lot of businesses but especially this because you have a weird industry in real estate where a lot of people are coming from a lot of different backgrounds.
Yeah very different backgrounds and I really relate to what you said I think this is a game changer and you know because of what you just started doing with rebel real estate which is phenomenal I mean I'm big fan of what you guys are doing especially the homes that you're representing it's unbelievable so with those homes that's so high-end how important is marketing and how it's really helping you. They always look for you know if somebody's putting a property on the market that's let's say even 10 million 20 million dollars they want the best of the best to represent them they want to make sure that their property when it's going live is the most attention. So the agent out here that can offer the most in regards to like getting the attention to the right people to the right buyers and driving an excitement for that property is so crucial and so key so it's very important absolutely. Oh there you go you had this one 932 Rivaskanian great property.
How was going through this deal and how phenomenal did it actually help you to you know take off in your career. Well maybe a lot of people have asked me about it it's a big it's a big celebrity it was actually it was actually on the market for quite a while with a few other agents before we got it it was on the market for I think like a year and a half two years and nobody was able to sell it we got it and we did a phenomenal job of bringing the right people there and it ended up being sold I think right before our contract was up so we it was like a six month contract that we had with the seller who actually was not it wasn't a pre-owner it was actually a $5 million dollar contract. It wasn't Rihanna who owned the property it was a couple of brothers who had leased it to Rihanna for she lived there for I think a couple years or something she built out the studio in the in the bottom floor it was really really cool and what happened was she had some sort of problem with the stockers like somebody jumped her gate and went up to the house so you know I guess she didn't have it it was but it's a crazy gate it had like these spikes and barbed wire and all this stuff but somehow somebody still got over it and she said yeah it's time to move so she left but it was she lived there for like two years and the media picked it up as a property but it was actually a couple of brothers properties. Right right you guys did phenomenal job with marketing and obviously paid off and I mean you guys ended up landing also some nice properties I was really impressed with the one I saw the one in 10,697 some away I mean $78 million what is that property that is a picture here like sure this is unbelievable.
Yeah it's a beautiful property it's our brokerages newest newer listing newest listing I think it's the newest one we have it's 70 million it was on the market I think about four months ago three months ago at 100 million so it recently done a very big reduction now that it's ours and it's it's quite the property it's eight bedrooms 21 bathrooms and a total of 41,000 square feet. For some of the things that you guys focus on to promote such property. Pictures are a big deal huge deal having great photography and it's not just the same a lot of things I mean a lot of mistakes that people make I think is the right photographers also very key for the property so we have a handful of photographers based on the property is how who we use to shoot that property so a lot of agents will use the same photographer every single listing they have but one will be a traditional home one will be a mid century one will be more of a maybe more of a classic property or Mediterranean or so we use different photographers for different style properties which is a really crucial thing in my opinion photography is a big deal video is a huge deal usually the photography is the thing that attracts them initially and then after they have that attraction they'll usually Google the address see what else is on the property or go to our website or something along those lines and then they'll watch the video which is the next step usually in the chain of then asking to go out and see it so video for top great photography that represents the property well and then video a very good video that represents the property well and then from that you know the rest of it's kind of our mixed bag of tricks that we use tailored right on what property we get yeah amazing what's the hardest part for you like in this career what's been the hardest thing to you well the hardest thing is also the best thing for me which is there's a lot of competition in Los Angeles especially in Beverly Hills and that's that's that makes the job difficult but that doesn't mean that I don't like the company it kind of pushes you to the next level having that position yeah absolutely otherwise why why move to the next level if you don't need to but that's that's the challenging part I would say yeah knowing the market keeping up I mean this is not stuff that I don't think is safe that I don't enjoy just because I say it's challenging it's not enjoyable it's probably the most enjoyable thing is the challenge right for me but it's definitely keeping up with the market knowing everything that's happening in your areas that you're selling and understanding why things are selling for what they're selling for how what new construction is what if they achieve understanding all the details in the build of a property and then you know and keeping updated with that that's a big deal to that being said what's the current stress like what do you see right happening in the lay like how's the market currently so the it's a weird market that we're in right now it's definitely an interesting thing to see because of covid so because of a pandemic what initially a lot of people were thinking was gonna happen is we're gonna see a big crash and that never happened what ended up happening is a lot of people didn't put their homes on the market and rates dropped so what you have is you have on one hand you have a low inventory of properties on the market so there's not a lot of properties on the market right now because either people don't want people walking through their home during covid or they just they don't have anywhere else to move what do I do what do if I sell my house I'm also buying another property for you know at the what I consider to be a very high point in the market so then what do I do so they're just not putting their homes on the market right now so and the ones that are getting up a premium for it so what a lot of people are doing is they're selling right now because there's not a lot of the market rates are low so things are moving very quickly if they're on the market and then what happens next is they are renting a property and just kind of way out where the market's going so I guess in LA is the same situation I mean we've seen a lot of moving parts what will be some of your recommendations for I mean obviously you mentioned a couple but if I'm a buyer and I'm looking to buy something in LA what will be your recommendation it depends on your price point so if your price point is from one to say four million dollars I would say that you're buying at the peak of the market because you're seeing things with multiple offers go that wouldn't have had that maybe a year ago so because of the short supply so if you're really desperately looking I mean there's no timing the market you know maybe it goes even higher right it always does anyways but right now I would say kind of hold off maybe just a few months if you could see where it goes if you're looking to get something for let's say 15 million plus then you're a different buyer then I give you different advice because there's a lot of properties right now that were newly developed that have hard money loans on them that the seller was not able to sell so they're a bit more desperate to take a bit right yeah this is something that I always like to ask you know especially I've been in LA like what is looks right to you I guess I would break it down as something that's timeless something that's long-lasting and quality so whether that be in real estate or whether that be in anything else cars fashion property that's what I would break down luxury as so Jason with everything that has been going on and all the years that you have with real estate related you know marketing wise as an agent and you know you've done it all what are some of the takeaways or recommendations that you would like to share if they're in real estate already then I would say team up with somebody who's already doing it and learn what they do and model that into your model so that's a great way to move to the next level is work with somebody who's already at that level you want to be at and learn what they do if you're looking to get into real estate I would say it's a lot more work than what's put on TV you know like this series the deals just don't come your way the hardest part about actually you know you asked me a while ago what's the most much challenging part is finding deals because you in this industry they're not going to give you deals I don't care what they show you on TV it's you have to go out you have to find your clients you have to go out and you're find your sellers so that's a very challenging part 100 well thank you so much for sharing all those insights they're amazing and if somebody wants to reach out to you to work with you or you know to reach out where can they find you um through my Instagram at Jason peddler p-e-t-e-l-e-r I'm sure you'll probably put a link down there as well link in the instagram but if for anybody listening that's not on instagram j-a-s-o-n-p-e-e-t-e-l-e-r and see some of the cool homes that both myself and our brokerage do very cool things in Los Angeles as always I wish you all the best I hope to see you Miami or I'll go visit you in LA I hope it will make some good stuff going on I'd rather come to you my friend I'd rather come to you all right listen you have your home there so anytime thank you Jason it's a pleasure having you here and I'll see you next time take care thanks everybody all right and thanks again for everybody tuning in today we hope you enjoyed it and remember embrace it beautiful success in life my name is Alvaro and I'll see you next time