Ladies and gentlemen, welcome back to another SLG Meetup, your host, Alvaro, to bring another exciting guest. Now, this time we're going to bring into the show our Italian friend, Ebanuela Fiore. He's a real estate broker based in the Hamptons and working with one of the most successful teams in the whole nation, Sir Antim, and I'm going to tell you, he has a very interesting story as a successful former model and also financial advisor. So, he's going to tell us all about the different qualities that has taken him to where he is today.
Hello. There he is. Oh, John, no. John, no.
You're a man of the United States. There we are live. There you go. How are you, Alfred?
Good? Good. Good. Thank you.
Now, I got to ask you, you are in the Hamptons. You are having this unique Italian vibe. You don't find that often in the Hamptons. And I think that has differentiate you among all the different real estate brokers that are more old school in the Hamptons.
So tell us a little bit about it. Yeah, especially in the Hamptons market, it's completely different actually, the niche market compared even to New York, even though the same clients in New York are kind of the same that are in the Hamptons, but it's definitely a more conservative group of people. And what I'm experiencing, I mean, what differentiates me obviously in Italian. So I think a little bit of the European size to the American crowd, and they love it.
And also the way to negotiate things is a bit different, but what we're experiencing in the end, and I mean, right now, it's kind of a strange time for the Anton, meaning, Anton always comes a bit after. The Anton added a big spike during COVID because everybody wanted to leave the city to go enjoy more spaces and more outdoor space and look actually once and not being executed in a small apartment. So they had this huge, huge spike up in market prices. Obviously now, the idea is the first year that people are actually traveling because two years ago, okay, they started traveling, that's still unfortunately, after the war, and in practice of the world, they were more expensive.
So this year, there is actually the year I'm experiencing the de-empton as, I mean, there are a bit more, there are less people in the end, so let's say. And there is also less demand that requests for rentals and for sales. And so they're experiencing a bit of downtrend, but we're still on the top of the way, it's the beginning of the downtrend. Instead, in New York, it's completely the opposite.
New York has been before the end, it's also different market, there are more, there is a depreciation price that are from, Anton is all about luxury. If you're right in the end or if you're renting in the end, then you're definitely a wealthy person. So it's kind of a different market in New York City, instead you can have, even though it's a luxury market as well, you have a bit, a little bit of more. From New York City, actually I'm experiencing a different, I think we are almost at the bottom and we are about to catch enough the first wave of the bull market in real estate.
So I'm playing a lot with financial tools and I always say, I always look at the stock market to predict what trade estate we do in a six month ahead of it. Right, that's good. Stock market always kind of predict what the other sector they will be doing six to nine months after that. So right now the stock market we see we're officially in a bull market, I was saying this already three months ago, nobody was believing, it's just a fake rally on the downtrend.
Instead, we are really up to over 20% from the bottom and I think this trend will keep going up, I mean, obviously nothing is straight line down and up. And the stock market is so much higher than last December. I truly believe that we start doing so. In fact, I see in New York City that people are starting to listing their property for sale at a higher price.
All those people that they were renting before, that they were all done on their property. New York City people can buy power to all done on their property and not sell it at the bottom. So they were renting for a couple years and now finally, they are listing it again. And so if we are able to catch up this first wave of selling apartment at a likely higher price, I think as a seller you're doing a job.
If you wait a bit longer than when everybody, oh, now it's time to sell, time to sell, when everybody's starting to sell, everybody could have a partner on the market. And then because there is more supply to adjust again, and we start the downturn. Very interesting. All the points that you're mentioning, and I believe that it's so important to educate yourself from a financial standpoint.
Because sometimes we see a lot of people in real estate that they educate themselves a lot about real estate, but they are not making the effort to educate themselves on the financial aspect. And you have a great background, so it's very good to look at that standpoint. I really think to understand every sector from cars, watches, we talk about luxury, vintage cars, luxury watches, financial market, real estate, I think to understand each sector, you have to go back and look at the macroeconomic of everything. Because one sector is a dominant effect.
We lead to the uptrend or the other sector. Because at the end of the day, people that have money, they have to park money somewhere, where we've managed to generate other money. So they don't put in bonds, they put in stock, they don't put in stock, they put in real estate, they put in cars, they're like, sorry, right now I think it's a great time still to buy, and it's a great time to prepare the seller to start preparing their mindset of selling. I think there are still another three months of still good time to buy, because if you think about it, there is, I was thinking, sorry, I forgot.
I lost the point anyway. Let me ask you this, let me ask you this. I know, I remember, I remember, 25% basis point on interest going up. I think there is another interest hike up.
Once this finish, which will be soon and will last a month, then everything will start to go up. The moment interest will go down, every size five will spike up. So we are still in this limbo moment, where it's still great to buy, but I think it's really time to start selling it in your preparing to set. Right, very good, and I agree with you.
It's a matter of understanding the financial situation and making adjustments and educating your buyers and sellers on what's the best situation for their assets in real estate. Now for you, right, that's a broken rate. You just mentioned that a lot of the people that usually buy the Hamters or their own real estate in the Hamters that currently travel in. So is it also something important as a real estate broker to get yourself out there, not just to have a but to also connect with your client's level?
Better, I mean, remember that we are over 6,000 in New York City, and there are about 5,000 nights in New York City, every single year, out of those 5,000, after three years, probably 50 days last time. So what's the point of this? The point is that there is so much to be chosen outside. Like you can choose literally from so many other agents.
So what can differentiate you? Remember, when a client chooses you, doesn't choose you only, choosing mostly for your expertise, I hope so. But the first approach, they always have to like it. They don't like you as a person, and if they don't like your lifestyle, they don't, especially in the luxury market, you want to have the best personal drain and because it's kind of a flex.
You want to have the best real estate agent because it's a flex to have to talk to your friends, oh yeah, I have that guy. And that guy is a brand because right now, when you're an agent, you build your brand. And so it's like wearing a Rolex, let's say. Oh, I use the Manuela Fjorra.
Great, now I look cool because the Manuela Fjorra is cool in me because I have a table at Scorpio and then I'll be one of my Dindeorra friends. So you know, the lifestyle I think is a big part of the success of wearing this estate agent. So it's important that you're building your brand, and we've always talk about it, right, the personal brand is important. A lot of people just focus on building their company brand, but they forgot about the personal brand.
So tell us a little bit about how you've been building your brand and what are some of the key elements that are important in that sense. Well, first of all, I mean, as speaking about the brokerage brand, I work with Seran. So Ryan Seran, already everybody knows like a guru of real estate, self-made. And so just something with that, you literally start on a good note.
And in fact, I changed and went through him with him because if brokerage firm give me the tools to create better my brand in terms of marketing materials, let's talk about technicality related, for example, with Seran, I'm capable of providing to my client, not only the typical photo and plot that everybody does, but I can do the 3D video. I can do the YouTube video where I talk about the teacher point of the apartment. And then this YouTube video on my YouTube channel, on my podcast, on Ryan Seran's podcast, on the Seran brokerage podcast. So the moment you list your property, everybody will know, because between my followers and all these channels that we're using, not talking about TV shows that is an extra toy.
So the brand already start from that, I'm giving myself the tools to have the property streamline everywhere. I want to ask you, you know, out of everything that you've done, and with every different concept that everyone has, what is really luxury to you? In real estate or in life, what is for you luxury? That's a good question.
Luxury is doing whatever you want, when you want, with who you want. Oh, there you go, I love that, yes, of course. Yeah. In real estate, luxury, in real estate is, not even about money, it's been able to create your home within four worlds.
If you feel home within those four worlds, this is luxury, you have to feel it, you have to feel home. I'm not talking about investment property, I'm talking about property where you're living. Could be a studio, if you make it cute, with a nice design, with a nice vibe, in a neighborhood you like, this is luxury. You don't need to have 10 bedrooms and 10 bathrooms.
I like that a lot. No, great answer, by the way, very deep answer, I love that. I love that, I love that. I know that you've been going through a lot of different scenarios throughout your career, so if you had to ask your younger self, anything, what would you be?
And I'd like that I would give, start doing what you like at the early age, and yes, start doing what you like right away. I know it's difficult because myself, too, to understand what you like, sometimes you have to go through 10 jobs to understand that you don't like, then you change it. But if you can, same way, again, financial market, if you start early doing what you like and what could be good for you in the future, just do it boldly and don't set them down for something comfortable. Go out of your comfort zone.
I came from Italy, I went all the way to America. You know, I don't have to tell you all my story, because it's a similar story to many people that started from nothing, so we all know that, but be bold, just be brave and do what your feelings are. And another thing that I didn't tell you, I just wanted to tell you, all the brokers out there is that right now, with Instagram here, everything looks so glam-rusing, she's kind of amazing, and everybody wants to be able to be a little bit broppy, because they see you just cause herself you're going up beautiful, eventually Miami, and then you sell at 20 million dollar home and you make a million dollar commission, you're rich tomorrow, it's not like that. I'm creating content to get clients.
I'm not creating content for content in my personal case. So, okay, branding, okay, content, but if you are not knowledgeable, you're not going so far. So, through, and I'm glad that you're sharing that, because that's a point that a lot of people, you know, fall into the darkness place, right, where they feel like everybody's doing so amazing, and then they fall into the trap of having to showcase also that they're doing great, but in reality, they're not. So, you've had more time on doing that, rather than starting to get any better.
One time they were saying, oh, I know many rich people, so I should be in the state bro. Now, they're still dead, but the second one, oh, wow, I have so many followers, so I should be in the state bro, I just forced me to start to go to food. So, these two factors, they have not the reality. Well, listen, my friend, I know you are in Ibiza, so I need to continue enjoying, also handling whatever work you have.
If people want to reach out to you or contact you, what's the best way to do it? Through Instagram? Well, Instagram, I also open an Instagram page recently, I'm on a Twitter team, my phone number and my email, if you are at the phone. There you go, there you go.
Everybody, please make sure to follow him. Any questions, please reach out in anything in regards to Hamptons. Thanks again, my friend, for joining us. We'll be posting this all across social media, and want to make sure that we'll stay in touch, anything you need on our end, we're here to help.
So, thanks again. Thank you everyone, thank you. And thanks again for everybody tuning in today. We hope you enjoyed it.
Remember, embrace each beautiful success in life. My name is Alvaro, and I'll see you next time.