Alright, welcome back to another SLG Meetup, your host Alvaro, to bring you another exciting and successful guest. And listen, we're not going to be heading too far out because we're going to have a guest also from Florida. In fact, she's located in Jupiter and she's considered one of the leaders when it comes to real estate. She's actually been ranked among the top for many years.
Her name is Holly Meyor Lukas and normally she's a real estate expert but she's also a mentor, a speaker and she's running a team of over 30 people closing over half a billion in sales. And not only she's doing all of this but also she's a local influencer, she has other businesses from home renovation, marketing, training school. So she's a full of surprises and I'm very excited to have her here with us today to tell us a little bit about what is going on in there in the market. Also what are some of the things that she's been doing and implementing consistently to take her to where she is today.
So let's get her in. There she is. Good. What's happening Holly?
How are you? How are you? Good. How are you?
Listen. Super good. And even better now that we have you here with us today. Thank you so much for having me.
This is going to be fun. Yeah, absolutely. Look, I was making a little intro about yourself because you are a box of surprises. So you are a real estate professional with lots of success on your belt, but you're also having this real estate training school.
You're also doing all sorts of things when it comes to speaking engagement, mentoring, and doing the home renovation marketing. So I think that you're touching on all the different areas that if you combine them, it creates the perfect formula. So tell us a little bit about what is about this formula that you've created for yourself. Yeah.
So I've been selling real estate for almost 10 years now. And when I first started selling, I started my team almost immediately because I saw the need for a team and I started my design and renovation business also almost immediately because it's all I need for us to be able to provide renovations for our clients. Everything that I've added to our tool belt has been out of a need for me personally needing it and then seeing that our clients need it then too. It's really, it's funny, like with business, it's not rocket science.
If there's a need and you can provide the need, start a business around it. It's like, to me, it's very basic. I think the thing that you and I have in common is when we do anything, you have to do it at the highest level if you're working in the luxury space. And that's really the challenging part.
I'm in South Florida and in the Palm Beach area. And the, for example, with our renovation company, like the materials that we have to work with are significantly more expensive than they maybe are other places in the country. And when you're working with a luxury clientele, the stakes are always just a little bit higher. So that definitely is a challenge.
But the fundamentals are pretty easy. Right. You know, and I love what you just said, right? Out of the get-go, you need to have a clear understanding on what you see that you want to do and build it from there, you know, because a lot of people just get into the industry without knowing really which direction they want to go and yes, things progress that they take much longer.
You already had a clear vision of what you wanted to do in which sector and which type of client tell, wanted to work with. So that gives you a clear path on how to start building. And you did pretty good because with the marketing that you started to implement on it, you started to attract all of that because you are really good in this personal entertainment industry. You're working with a lot of celebrities, VIPs.
So tell us a little bit about how you got into that area. Yeah. So I worked very early on. I did a ton of rentals specifically for the baseball community that comes to my area every year.
And I'm very, I'm very transparent about how I got into working with celebrities and athletes because I think people, I don't think people ever, they don't do a good job of telling the full story. Like how specifically did you get in with working with that type of clientele? That just doesn't happen overnight. And there's usually like one person that you knew and then you just kind of get your foot in the door.
And then you just then played baseball for 14 years. So my sphere was in baseball to begin with. Now I will say I had to do my first year in real estate. I did literally 80 rentals.
Like I did 80 rental size, my first year in real estate. And if you're a real estate agent watching this, knowing how to do a rental is challenging, doing a luxury rental where there are, you know, you're coordinating housekeepers and the waterfront sea wall is now caving in and the tenant needs it. Like it's just, there's a lot that goes into it. And then you're right, you know, sometimes you need to get yourself in the door in whatever angle you can with it.
It's because you are connected through your husband to that type of world or because you have a friend or you have whatever, you always need to keep the eyes open because sometimes people don't want to even look into these things. And we are always having some doors open that we just need to walk through. We just need to look for those doors. I also want to ask because it's easy to market something that is as beautiful as Jupiter and that also has so much going on.
But when it comes to your personal brand, right? Because a lot of people always say, look, people don't care so much about my brand. They care more about how I promote their homes, but how important has been for you to become that local influencer and build your personal brand. It's everything.
I when I first started, I tried to be the like professional buttoned. I tried to be the realtor guy, the realtor that like my dad would hire like that type of realtor. And because that's what I thought that's what I thought realtor's where. And I quickly realized that our business is, I mean, it's so cushy, but it's so true.
It's a relationship business and it's a people business. And I can tell you, I've sold a $30 million oceanfront home. I sold almost a billion dollars in real estate. And I did.
I've done that by being myself and by having a lemon as my logo, I say the F word a lot. I'm high energy. I talk about shark diving. Like you don't have to be the self luxury and also to have a business in real estate.
If you are yourself, you will attract the perfect type of clients and taking it a step further and really identifying. I would recommend doing it in writing, like having a full on written plan for what your personal brand is is so important. That's one of the things that I think agents freestyle too often and being really, really diligent about who it is that you are and who the clients are that you're going to attract. And don't be shy about it.
I say this all the time. Don't try to emulate it. Like if you see people ask us about luxury all the time, like how to break into luxury. And it's like be yourself.
Like they're rich people that are like you. Like that's what that's how the world works. You don't have to be don't be me. Don't be yourself.
You nailed it. You nailed it. And I love what you said about. Don't be yourself.
Be true to yourself. It's about becoming an outlier and becoming an outlier doesn't mean to all the sudden start doing things that nobody else is doing. It's about really asking yourself. What is it exactly that I love doing and once you start becoming more curious and once you start bringing those passions into the surface and how combining those passions is going to take you towards a direction that nobody else is heading.
You know, like I'm a skydiver. So I remember taking people on to skydiving and that was just like out of something different from just showing homes or I'm a helicopter pilot. So I take them up in the helicopter. So it's about doing things that you're passionate about that you will find an angle to combine it.
You are very passionate about certain things that you have combined and put it to your brand. Be true to yourself. And you said it right there, which is something that I really love. People are going to want to work with you if you are authentic, if you have that energy, if you're just providing value the best way you can.
You don't need to just become holy. You just need to be yourself and be passionate about what you do and people will start getting arrested. Now, holy, look, I want to jump into more of a personal question, right? Because you seem to be this energetic woman that does it all that is doing so good in all angles.
What is something that you do through your morning routines or any piece of advice that you implement to yourself, into your routine that it has helped you to maintain that high energy? Yeah. Let me answer this by disclosing that I have three boys. They're ages three, eight and 10.
My husband works on baseball, so he's gone half a year. So I'm alone with these kids in the morning and then for dinner. We work in real estate. I have 30 people that work for me.
Me not being available after hours, so between like 5 p.m. and 10 p.m. Me not being available during that time is just not an option. So as a mom, it's also the guiltiest time that we feel as a parent if we're not spending time with our kids during that time.
And when I say spending time with our kids, I don't mean like sports games or important events. I mean like daily dinners, like the daily routine of having that dinner time together. And I say this a lot to new parents, especially working real estate because I think it's a big mistake to try to be the professional during that time and also the parent at the same time. So I have consciously made a choice to have I have mornings with my kids.
So we get up extra early. We all get up around six o'clock and I get up at five and I have between five a.m. and six a.m. I have like my time where I get the thing done that I couldn't do the night before.
Right? It's just my time to just scroll to just veg to just be me. So then at six o'clock, my kids get up and we spend between six and eight when I need to take them to school. We spend time.
That's our quality time. We have breakfast together, essentially, instead of dinner together. We don't I don't do the morning chaos with my kids. And I lean into this really heavily because I think moms especially struggle with us where they're trying to get their kids ready and then the morning is just chaotic.
And then if you don't have the intentional time later, like you just if the day just doesn't it just is out of alignment. Yeah. So I think people that work in a service industry like we do where you have to be available at seven p.m. Forgiving yourself for that and for taking those one calls and instead focusing on the mornings has been a game changer for me.
I love that. I love that. Right. So you need to have the other day and make yourself a schedule that works with you on your lifestyle.
Otherwise, I can we're here to be better every day. And you cannot do that if you're letting all the people control your life. You have control over your own life, which is what you said. And you can see that in successful people, you know, like yourself that it's taking control.
It's managing the time in a very efficient way. So I really like it. Now you've been in the industry for a really long time. So why is something that you would tell your younger self if you started over again?
Oh, my God. Don't buy the Zillow. But there's so there's so many things like I have made. I have made every mistake in the book like all of them.
There was like a checklist of like all the mistakes to make. I have made all of them. And I think that I'm better because I've made all the mistakes. So honestly, like any I don't.
This is such a good question because I'm giving you truly the honest answer to it. I don't know that I would give my younger self advice. Really, except keep on keeping on because it's so important to figure out who you are as a business owner, who you are as a team leader, like the person that I thought I was as a leader early on, like I was all of my agents like best friend and I like tried so hard to be like the fun leader and that didn't work because that's who I am personally, but as a leader, it's not who I am. And just figuring out who I am and who like what type of agent I want to be to my clients.
It's a process. How is it for you? Like the day you started to the person you are now like, have you made adjustments along the way? I like to do know what you.
It's what you said right there. You know, I mean, you're always having to adjust based on the mistakes that you're making. Nobody's going to reach success without failures along the way. So if you try to skip those failures, then you might not be where you are today.
So it's a good question and it's a good answer the one you gave rather than just, okay, carry on. Do whatever it takes. Don't quit. Just keep going.
It's good to have an end vision, right? Like where you want to go and then figure out that path. So look, it was just a question that I was curious to hear your answer. I really liked it.
It's a good question. I think staying humble with the mistakes is the thing that has made me successful, hands down, the only thing is that I have the ability to check my ego and stay humble when I make a mistake and making the difference. You said that right there. You know, there's something very interesting in this industry.
There's a lot of people, right? And the difference between the confidence and the ego is a tiny separation. It's a tiny separation on how you behave. So it's very interesting on how you can manage the way that you behave.
It's so true. So true. So true. That's I've never thought of it that way.
It's true. The separation of ego and confidence. It's subtle, but you can separate those. Yeah.
All right, Holly. Well, listen, I have a last question. We always have this to all of our guests. And I'm curious to know what is your answer.
Why is it really luxury to you? I love this question. Luxury is the experience. And I think luxury is the label that we put over the top of certain fashionable things and materials and whatever it is.
But to me, luxury is the experience. And for some people, Jupiter area people in particular, for some people, luxury to them is saving time over, it's spending money to save time. So and you see this a lot with the private planes, with the wealth advisors. Like if you've well done, why someone has, why someone pays for like a family officer, where they have someone to control their money to because they don't want to spend the time to make a mistake, right?
Time is the luxury and luxury to me experience. Thank you so much for having me. This was so fun. I have to have you on that.
Thank you so much. Yeah, it's good to see you. Thank you. Come to Miami soon.
Check out what's going on here. I'll go to Jupiter. Yeah. I'll go to Jupiter.
Yeah. I'll dive in. Whatever. Yeah, let's do it.
Let's do it. Yeah, thank you. Bye.