Welcome to another episode of our series, SLG Meetups, by Super Luxury Group, where we connect with some of the most interesting players in the Luxury Market. My name is Alvaro, and today we'll be having with us a very special guest. Her name is Kirsten Jordan, and she is the Luxury Real Estate Advisor and founding member of the Hudson Advisory. In New York, with more than half a billion dollars in sales for Fortune 500 executives, Oscar winning actors and mega influencers.
In this conversation, Kirsten is going to be talking about the current demand in real estate in New York and the upcoming trend of international buyers. Kirsten also will share with us her morning routine and how to keep a strong and positive mindset. She will give you recommendations and advice to overcome the current situation and become better in life. I hope you enjoy it.
Hey, Kirsten, how are you? I'm good. I'm good. Thank you so much for having me.
Of course. Our pleasure. How's everything in New York? Everything in New York is actually just moving along very smoothly.
We have been open since June 22nd for Showings in person, and we have been showing in person with our masks on and selling property since then. I love talking to you because you are so optimistic and so determined. I think this is what everybody needs to listen more. Not so much the negative things, but more of Kirsten Jordan that talks about let's go and make it happen.
And you obviously are perfect example, thriving through such a pandemic. So how are things going for you in New York? Well, I mean, for us, we had a really, really, really busy beginning of the year of 2020. So it was very front loaded when everything stopped on around March 15th.
It felt like we were coming to a screeching halt because things were so incredibly busy. We were putting on listings, we were selling everything. I mean, the month before shutdown was just a flurry of activity. And then of course, things kind of, you know, slowed down significantly during quarantine.
And then when we reopened, I think it probably took us a couple of months to really gain steam again. And there were some really great deals that have happened probably, I would say starting in August, September is when things really started to pick up again. And we have seen tremendous activity in the luxury market and also in, I would say, kind of across the board as far as the deals that we're doing. I mean, a lot of people are either trading up to get there forever home and they're picking up opportunities that have never been on the market for many, many years or would not come to market but are coming on because of this particular situation.
And then there are people who have decided to sell and make that change or we have buyers who are entering the market who have been watching from the sidelines for years saying, you know, I really want to get in there but I just don't feel like it's the right time. And those are our buyers. And there are some buyers who I've been working with for years who have finally decided to transact during this period. So it's been really fascinating.
It takes a lot of patience right now to do a deal. Right. Very, very easygoing. You have to be ready to work both sides on a follow up.
There's a lot that it takes. I mean, I don't know how it's going there but it is. It's a lot to do the deals with the deals are happening. No, this is, thank you for sharing all of that.
I mean, it's very encouraging to hear that because, you know, obviously we are here in Miami and always here is like everybody from New York coming here, you know. Goldman Sachs now wanted to be here like big, big firms and big individuals transitioning themselves to here, you know, like just Ivanka Trump and Kushner just got a property in India and Craig the one from Hulu. He's like, you start seeing the news deal after deal here happening, you know, in, in South Beach, I mean, in Miami Beach in general. And we see you guys in New York struggling but in reality, things are happening there.
Things are happening there. It's, it's also the fact that as, as in Miami and I think even more in New York City, we have like even a third market of people who are interested in New York, we have international buyers, we have New York City buyers. And then there are even people who are suburban buyers who are interested in having a place in the cities. They can come into the city and go to Broadway shows when they're allowed to go to Broadway shows again.
There's a lot, either it's a deep market for New York and I think Miami's learned that and that as soon as prices go down, we get calls from international buyers saying, hey, maybe it's time for me to get a peanut tear. Totally. I think that's, that's a valid point and I see a lot of opportunities being presented in New York. So it's very nice to hear and work with somebody that looks at the half full glass instead of empty and that's how you find the right deals and the right opportunities.
How do you see, because you were talking a little bit about the current demand that you're facing and having. So do you expect with the borders opening up beginning up next year, a more influence on international buyers coming in? I think we're going to see international buyers that have been trying to get back into the country come and they're already looking. I get messages from friends even that I met in Europe that are, you know, my age that have been looking at New York City for a long time and are saying, hey, can you just find me something at $1 million or can you look for a $2 million something that I can buy that I can keep a special, a special piece of New York City.
And so right now it's harder for them to get here of course, but a lot of them are still looking virtually already. I do think that the first and second quarter could be very, very interesting. Right. And I think that you're correct on that.
And one of the things that we are taking more advantage into this year is showing properties virtually, you know, if you are able to be yourself there and do a FaceTime or Zuko or even like this, you know, I mean, I'm just going to pull up this property right here, 139 East, 23rd Street, so much for $3 million. This property right here that you have on the market. I mean, it's a beautiful property. And this is exactly what you were talking about.
It's getting that piece of New York. It's very trendy. And I think that it's also good opportunity these days because prices are probably not as demanding or the opportunities are also there. So I mean, what will be something about this property for those that are currently watching or listening?
That stands out. What's really special about 1393 Street, we're calling it Gramercy North. That's the name we've given it as it's a new development. It is completely new construction.
It is right at the North of Gramercy Park neighborhood. It's right next to the Freehand Hotel, which is a new luxury hotel that's in there for a couple of years. There's a great restaurant there, close to Subway's and Public Transportation. Also, close to Gramercy Park, which is a beautiful park, really central, not too far downtown, but close enough that you can get to Midtown easily.
Even if you want to walk to work, which I think for some people right now is something usually attractive or take your scooter to work when office is open. If you're not open yet, let's just do that. And it's a really low monthly. They're floor-through apartments, so they're very private.
It's a virtual Dormian system, which right now people are really into that. They don't have to touch anybody or talk to anybody. They're not paying for a Dormian. And it's super high-end luxury tiny finishes.
We're working with a great developer, how does it do my husband? Find every single piece of this property fascinating. Obviously, you can see that it's brand new and it's very well developed. So congratulations also to your husband.
I mean, this is a very well done project. And I like this one right here. You have your office room. Yes.
I like to have everyone. But I think that nowadays it's very important to have your office space at home, because unfortunately or unfortunately whatever the case might be, you have to stay at home and make it your office. Very nice, Kirsten. I mean, your records and your stats are just incredible.
Just last year, along you guys sold over $300, $200 million and throughout history, you've been over 10 years doing this, over $1 billion, very fascinating everything that you've been working on with the redevelopment and everything that you're looking into. It's like the definition of luxury for a lot of people, but luxury is a word that is defined or perceive different by different people. So I want to know from you what Luxury is. So I think that all of us have our own definition, have our own personal Luxury.
I think that what I've seen over the years in real estate, that the definition of Luxury continues to evolve and the standards continues to rise. So the same way that you'll be wrote to success is to continue to raise your standards. Right now Luxury is a higher standard than it's ever been. It's been almost exponential.
The bar and how high it's gotten, right? Luxury right now is being able to buy something that is the same as or better than you would have created for yourself. While it's different for everybody, there is this idea right now of buying something that you feel is an aspiration at any price point that is what sells right now. So that's what I'm seeing in Luxury now, and it continues to be a name.
Very well defined term of Luxury. So I mean, I heard it all from time, quality details, but aspiration, that's something that really inspires because there's already so many things that are incredibly put out there that just by having it in front of you and the capacity to be able to have a piece of it is what really inspires you to, you know, that cold aspiration. So very well said. And talking about that, I will jump on into a little bit of the personal space because you are also a mother of three kids, but you and your husband, you are a dream team.
So I'm sure that you support each other, but I'm sure it's not also an easy task to have three kids while managing a very successful company real estate and doing so successfully. So what are some inspirational routines or things that you take into consideration on a daily basis? My routines are a little unorthodox because I have a lot of things that I do in order to make sure that I'm in a good mood every day to base the world. So I get up early, I meditate, right now I'm on a Chinese herb regime that I'm drinking every morning before I meditate, so I can like, and it's not like drugs.
It's literally the kind of things that I'm thinking about. I say that, well, it's great stuff. So I focus on that and I also do focus on some sort of movement every morning, whether it's a run, whether it's some kind of, you know, any kind of exercise that I can do first thing in the morning to get myself kind of moving and feeling better, which also as you all know, you know, helps us all be in a better mood. And then I listen to a lot of motivational podcasts and I listen to Tony Robbins a lot, I listen to, kind of, and then of course I do participate in coaching as well, just to make sure that I continue to stay accountable to myself and focus on as much manifestation as possible.
I think all of us know and we've heard since we were in elementary school that visualization is the key to achieving our dreams and success. For me, visualization and manifesting is something that I spend a lot of time on a regular basis and my sellers and buyers benefit from it because I think a lot of things happen because of it. And it puts me in, you know, a better place because it's really nice to focus on what really matters. Wow, I feel so inspired and delighted.
There you go. Some of the things that you were sharing reminds me of the 2020 rule by Robbie Sharma. You know, so... No, what is that one?
What's that? Well, it's just the moment that you wake up, you know, it's 20 minutes of quick exercise, whether it's like running or jumping jacks, whatever, you don't have to get the blood flowing and then 20 minutes of the meditation and then 20 minutes of learning. So it's kind of like defining what you were talking about, but in a more like consistent way. Beautiful.
Well, Kirsten, thank you very much. I mean, where can they find you if they want to work with you or collaborate with you? What will be the best place? Well, you can find me on Instagram, of course.
I'm always accessible here at Kirsten.Jordan. And then I do a website, which is KirstenJorn.com. Really easy to find. And then of course, I'm on campus as website as well.
So you can find me there. You can find out all those different places linked in. All under that name. I'll put all the information on the comments as well.
And if you have questions or anything, please drop it below. Now, anything else that you would like to share, any takeaways? I think what I always say, because of the fact that I got into the business in 2008, and I believe it's true, is that we all feel when the times are bad that they're long, but the truth is when you look back, that that times are never that long, time flies, if you can focus on the moment and you can just keep yourself present and focusing on what's really the problem, which is the truth, just all of it is how we feel. And if you can just focus on keeping yourself in the most positive mindset possible, or just a better state, so you can handle whatever's coming, this time period is going to pass very quickly.
And all of a sudden we're going to be back in a balloon where we're complaining about stuff that we can't even believe we're complaining about. And look back and be like, what was that? 2020, I don't even remember what happened. Right.
Well, that's the mindset. So you just spoke facts right here today, when it comes to the trends that are happening in New York and also from the mindset. You know, so thank you for sharing all of this. I'm sure that everybody today is going to find themselves a little bit more enlightened, which was the whole objective here.
So I do appreciate your time as always, Kirsten. I look forward to seeing you whether in New York or if you come to Miami, that positivity and great mindset and wishing you all the best of success for the rest of the year for the more years to come. Same to you. Thank you so much.
All right. We'll talk soon. Bye bye. And thanks again for everybody tuning in today.
We hope you enjoyed it. And remember, embrace its beautiful success in life. My name is Alvaro and I'll see you next time.