Welcome to another episode of our serious SLTV Labs by Super Luxury Group, where we connect with some of the most interesting players in the Luxury Market. My name is Avaro, and today we'll be having with us our very special guest. His name is Edmond Eisenberg, and he's the CEO of Eisenberg Paris, a Luxury cosmetic expert who will be talking about all the innovative trends that are happening in the industry along with the ideal self-care routine. Edmond also will be sharing with us the importance of emphasizing on getting constant feedback from customer base and improving the product while maintaining a positive and passionate attitude.
We're all a great conversation on the insights from the cosmetic industry and motivation on how to leverage your business. I hope you enjoy it. Hey, Avaro, how are you? How are you Edmond?
I'd like to see everyone. Nice to see you. I like the outfit. Thank you.
I like your outfit. It's always nice to see you. Edgens in this world. Well, there we go.
I mean, you definitely reflect what an elegant man represents. So I'm very excited to have you here today. And well, and starts from the heart. Exactly.
And before we get into a little bit of your story and how this family brand has too often become a really renowned luxury brand for skincare, perfume and makeup, I wanted to ask you because now with a new year starting off, everybody has some resolution goals for the year. I wanted to see a lot of this to take care of yourself. Take care of yourself. And everything starts at your routines at home, the type of product that you use and how you take care of yourself.
So let me ask you, how has it been for you this whole journey from where you begin, this brand with your family until today? Thank you for the question. It's very interesting. And I'll just answer very briefly about something.
As you said, people are starting to really take care themselves. And I think that we as humans used to say things before, that we didn't, of which we didn't understand the meaning, we would wish health to other people, we would say in a very more way, independence, freedom is so important. And nowadays, more than ever, we actually understand the importance of independence, freedom and when you wish health to someone, it actually means something. And before well-being was something that everyone knew about, but today, the importance of taking care of your well-being, not even about your beauty, but your well-being.
And also, your beauty actually has a meaning. And this is something that we've always believed in, the well-being of our consumers and people who we call the friends of our brand, luxury, human connection. I mean, one year ago, not even one year ago, giving a kiss or hugging someone was the biggest to market affection and love. And today, a kiss can be a mark of death on very sorry buttons.
And it can be a weapon. So I would say that human connection and health is more than ever fundamental to, and our true luxury that I would say that if someone is able to wake up in the morning in peace as well, in a peace all surrounding this is an ultimate luxury. And without an alarm clock, this is also a great luxury. And then we also work and live to look forward to the holistic approach of them to different types of luxuries.
So as long as they're important for you, I'd say that any type of luxury is good. As long as you look at yourself in the mirror and smile and keep this endless side of respect, everything's fine. But you really touch base a very human element, which is that connection, you know, and that's something that we were lacking throughout the last year. But that's also what took into this technology area where we started to connect in many different ways, which is very important because you still see a face now, look what we're doing right now.
It's very important. And that luxury of being able to talk about your kids about it, it's such a beauty thing. And I agree with you. That's a total luxury.
Big one. Now, Edmond, I mean, obviously it's been a really interesting last month, last year. So for your brand, for your business, how has it been? And have you been changing on adapting in a unique way that you would like to share?
Definitely. I mean, you know, everyone is speaking about digital and just spoke about digital is fundamental. This is obvious. And for sure, I believe that not only we as a brand, but every brand and every business globally has ran on to digitization and everyone anticipated or hand-santicipate, what would have probably to be done in five, seven, ten years.
So it's obvious that digitization is very important. On the other hand, it's not the ultimate goal. I believe that at some point will overcome the pandemic through different methods, medicine, vaccine, cures, et cetera. And ultimately, we will enjoy more than ever human connection.
So people will continue to hopefully go back to stores because we cannot shut down, complete an aspect of economy and saying that brick and mortar retail is dead. No, it isn't dead. It should not be dead because it's a very fundamental part of the economy, not only from the financial aspect, but also from the morons, psychological perspective. Going to store physically is also very important.
And it's a place where people share moments. And I believe that even though we're into a democratic luxury industry, having a human contact is fundamental for all of the experience of purchasing. Now what we did change and which is also very important, as I said before, the human contact and connection. I'm terribly sorry.
I'm not. I'm not. I'll do it. We can't hear you very well.
Perfect. So the consumer was always at the heart of our brand, is at the heart of our brand and will always be. But I believe that our philosophy as a brand has not changed so much because we were so close to the values of consumers anticipating their needs and listening to them. Something which we could see because it was simply in the line of concert of our brand.
Now what we did more than ever is listening to them even more, being more than ever sensitive to consumers and really being respectful of the situation. I'm aware that many brands launch novelties. I'm giving the example of novelties and that we need to continue moving forward. But we made the decision not to launch any other novelties or very few happenings like some other brands did simply because we're respectful towards consumers.
We believe that this is not the moment to bring new products onto the market. We're always into a research and development process but also sensitive and we don't think that this is fair towards the customers that have been how customers for the past 21 years. So we respect for them and we will bring novelties when it will be the right moment because we are listening to them and we truly appreciate their support and continuing to them. This is our way to not bring and launch novelties at a moment which isn't respectful towards them.
Also this human connection has been more than ever essential for us and this is something that we've tried to do in a very curated way. We've done a lot of Instagram lives. It's not about having a presence. It's really about listening to our followers, trying to understand what they are expecting from us at our brand, always inspiring ourselves because ultimately we inspire ourselves from the friends of the brand and we installed live treatments so people can connect through our website and have their one-on-one treatments and beauty advising with one of our advisors.
So the idea is more than ever, despite being a global brand, to really being a tailor-made brand for each and every one of you. We believe in a democratic and we have this philosophy of a beauty for everyone and this is not only a nice marketing phrase but we want to prove it into action, transform it into actions and therefore this is how we did really creating this beauty for everyone, beauty for all and we did it through different tools. So I think the human connection has more than ever been essential, but knowing it was really with action. So being there for everyone.
Well, very inspiring and very nice to you. Successful individuals like yourself that are facing such a difficulty and still taking on with a smile with positivity, helping others. So it's very inspiring to hear you and I would like to know also if there is any takeaways or recommendations from things that you're doing that you would like to share with the audience. Well, first of all, a big thank you for your words because it means everything to me.
I wouldn't know about success because at the end of the day we're all humans and it's not a sound cliche or formal but we're all humans and we all come to this world and we should all treat each other with respect. So at the end of the day I always treat everything with great humanity and approach. Our brand is really the reflection of who we are as people. I'd say that one of my biggest strength and inspirations is my father and this brand is really the reflection of who he is as a person as you said and as I reiterated.
We're one of our only family brands and this means really having a creative behind the brand and having a creative reflection of his values, his DNA, his personality. So I'm very blessed to have my father as a parent but also as a mentor, as a best friend and I have been blessed to be entrusted into perpetuating his values and putting them into his into our brand. And so definitely he's my biggest inspiration and this is why I'm trying to put into a brand every single day. I think that obviously we have to approach as much as we can this situation with a smile.
The situation is a worldwide tragedy from so many perspectives first of all medically, health-wise and economically and people have lost their lives, their jobs, families. I mean this is really a crazy moment in society but for those of us we have been blessed enough to for the moment walk in between the raindrops without getting too touched. We at least have to give back to what the world has given us or at least society has given us. So the idea is not how to get the best out of it but actually how to not get hurt the most and the idea is really how to as I said walk in between the raindrops without getting hurt and I'm maybe going to repeat myself that this is really a moment to reflect on fundamental things not only in a beautiful way to speak but really touch based on the foundations of life.
Remember about peace, about your friends, about your loved ones, about your family, remember the importance of health and really trying to have this, I'm not even going to go into spirituality because this is really something personal but really go back to the foundations of respect, of love, of appreciation and really moving forward and once again peace is something very important because somehow the world has to find a source of balance and really to love, accept and cherish everyone regardless of whom they are, where they come from, what their personal choices are. As I said today we speak a lot about inclusivity but we really speak about a message for all and we're not in politics, we're not into making the world a better place, we don't have a potential to do so but in our humble way we really want to speak to every single one. And thanks again for everybody tuning in today, we hope you enjoyed it and remember embrace its beautiful success in life. My name is Alvaro and I'll see you next time.